Slurrp Farm, India’s millet-based children’s food brand, and Google India have released a collaborative Mother’s Day digital film titled ‘A Mother Is Always Searching’.
Every mother has a cup of chai that went cold while she was busy searching for the right thing to feed her child. The 140-seconds film follows one mother through a single day, told entirely through her searches. She looks up how to strengthen a child’s bones, which ragi cereal has no added sugar, what pancakes a fussy six-year-old might eat. Google’s AI Mode in Search meets her with specific, credible answers she can act on. By morning,tiffin is packed, two children are fed and happy. The chai is still in the microwave. The film comes full circle when her older child notices the forgotten cup and carries a reheated one to her on a tray. It closes with: “This is just what love looks like when it’s made by a mother.”
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Meghana Narayan and Shauravi Malik, Co-founders, Wholsum Foods (Slurrp Farm & Mille), said, “This could be any home. That’s what makes this film so evocative. The constant search to serve something ‘healthy’, the multitasking at the kitchen counter at 6 AM, the cup of tea going cold. It’s just another day. Life was different when we were kids… we grew up eating millets. They’re indigenous to India and nutritionally extraordinary, but for a while they disappeared from our plates. Slurrp Farm’s entire job has been to bring them back in a form that children genuinely love eating. Because the search doesn’t end at ‘what’s healthy’. It ends at ‘what’s healthy that my child will actually finish’. That’s the search this film follows, and it’s the one Google’s AI Mode in Search helps answer. Every mother has a search history that tells this exact story.”
Vaani Arora, Creative Director, Slurrp Farm, said, “I started noticing it in my own kitchen first, then in every kitchen I walked into where there were small children. The cold chai. My friends who are mothers all have one. A cup made at 7 AM that gets found at noon, drunk without complaint, often standing up, always cold. None of them think it’s a big deal. That’s exactly why I think it is. It’s the smallest possible image of something enormous: the way a mother’s love works constantly, without any of the ceremony we associate with it. I wanted to make a film that felt like that cup of chai. Ordinary until you look at it properly. And then you can’t look away.”
The film is part of Slurrp Farm’s ‘Real Food. Really Easy.’ platform. The brand was founded on the belief that millets belong at the centre of how India feeds its children, and that nutritious food only sustains if children love the taste.
The film was written and conceptualised in-house under creative director Vaani Arora and shot by Baqsa Productions, with producer Siddhant Malhotra and director Samar Gupta.
