TLDR: TechnoSport, an Indian activewear brand, has launched a powerful new brand film in collaboration with Dabang Delhi K.C. (Pro Kabaddi League team). The campaign, themed ‘Made in India. Made for Champions.’, celebrates everyday athletes by drawing parallels between high-intensity kabaddi moves and daily perseverance, positioning TechnoSport as a companion for champions at every level.
TechnoSport, India’s fastest-growing activewear brand, has launched a powerful new brand film in collaboration with Dabang Delhi K.C., the Pro Kabaddi League (PKL) Season 12 franchise celebrating the raw spirit of movement that defines both sport and life. For TechnoSport, this collaboration extends beyond apparel, it’s a strategic alignment of India’s homegrown athletic culture with a homegrown performance brand.
Rooted in the brand’s philosophy, ‘Made in India. Made for Champions.’, the campaign blurs the line between the Kabaddi mat and the everyday, spotlighting how the same movement that defines athletes also powers everyday achievers, whether it’s the push-up before sunrise, the sprint to catch a bus, or the final rep that breaks yesterday’s limit.
About the ad film:
Through a series of visual parallels, the film draws creative symmetry between the high-intensity moves of kabaddi players and the small but significant movements of daily perseverance. Every lunge, dive, and sprint on the mat is mirrored by an everyday champion off it, underscoring one truth: champion energy isn’t reserved for the arena; it’s lived every day.
TechnoSport emerges as a constant companion on this journey. As an Indian brand, it empowers champions at every level by providing performance wear that combines innovation, comfort, and durability.
Speaking on the campaign, Patralika Agrawal, Head of Marketing, TechnoSport, said, “At Technosport, we’ve always believed that performance is not the privilege of a few, it’s the spirit that drives everyday champions across India. This film brings that belief to life by blurring the line between the athlete in the arena and the individual in motion. As the Official Kit Partner and Powered By sponsor of the Delhi Dabang team, our collaboration goes beyond branding, it’s a shared philosophy built on passion, perseverance, and Indian pride. Grounded in the insight that greatness is forged in daily discipline, Technosport stands as a companion to every champion’s journey, empowering them to move, perform, and rise, every single day.”
Links to the Film:
Production Team:
Agency: TechnoSport Brand Studio
Concept & Direction: Adhip Chakravorty
DoP: Abijith N Chandran
Producer: Keemaya Productions
As the Official Kit Partner and Powered By Sponsor of Dabang Delhi K.C., TechnoSport outfits the players with performance wear engineered for champions, featuring UPF50+ sun protection, antibacterial and odour-free finishes, moisture-wicking technology, and four-way stretch for unrestricted movement. Every jersey, every stitch, and every fabric innovation, including Matpiq, Ventmesh, Elastoplus, and Elastolite, reflects TechnoSport’s belief that performance is built in movement, not moments.
