Are you willing to be called a ‘fool’ today to be called an Original for life? ‘Every original was once a fool’, is a profound acknowledgment of the journey from distinctive thinking to setting new standards. Talking about journeys, since the start of our history, the destination has been the future. A quest for the new and the undiscovered. Serving as our momentum for a ceaseless mission to keep moving forward with bold intentions. In keeping with this value, our campaign embraces originality as a way of life, every day. Creating a campaign of human stories of staying Forever Forward.
FOREVER FORWARD, FOREVER ORIGINAL
The Glenlivet Glassware kicks off the campaign in a unique fashion by showcasing stalwarts who have been called ‘fools’ and turned out to be The Originals of the world. In the context of creativity and innovation, being labelled a “fool” can be seen as a necessary step in the journey towards originality, making April Fool’s Day the perfect occasion to launch it.
This campaign celebrates the indomitable spirit within each of us that propels us to push beyond our constraints, to explore new horizons, and to defy the status quo. The film showcases the legacies of visionaries like William Shakespeare, renowned playwright, and poet; Isaac Newton, the father of modern physics; Karl Benz, inventor of the first automobile; and Jane Goodall, pioneering primatologist and conservationist. Despite facing ridicule for their radical ideas, they each left an indelible mark on history. The brand acclaims originals who pursue their own unique vision, regardless of perceptions of others. And it encourages us to embrace our own inner “fool,” to cultivate the creativity necessary to bring our boldest ideas to life.
(Campaign Film: https://youtu.be/yB0YdYegXAA?si=9kmCYpwnX6mIA13I)
To pursue a truly novel idea or vision requires a level of courage and conviction that transcends the fear of judgment or ridicule. Originals are born with this virtue and understand that to stay Original, one needs to stay forever forward. Their spirit is rooted in authenticity and originality, embracing individuality, and paving the way for innovation and progress.
So, here’s to never wavering from thinking differently and staying courageous to #LiveOriginal. Here’s to a legacy of fearless exploration and being a fool for exploring the unknown. Here’s to 200 years of audacious strides. Here’s to being The Original.
Happy April Fool’s Day, The Glenlivet’s Way.
