Valvoline launches a digital campaign ‘Roshan Diwali’

Roshan Diwali is a remider to service your gensets

A leading global lubricant manufacturer, Valvoline Cummins Private Limited launched a digital campaign ‘Roshan Diwali’. The campaign is aimed at encouraging the consumers towards servicing their genets regularly in order to ensure that no power blackouts happen during the festive season whether it’s home or a commercial area. During the festive season, India sees record demand power, and sometimes there is load shedding, every year. We often forget to get our gensets serviced among all the preparations and ensure that it is working fine. The latest campaign by Valvoline Cummins, Roshan Diwali, is following the same thought. It has been launched as an interactive video ‘Gensets ka 1,2,3 approach’ that educates the importance of regular servicing of their gensets, which gets ignored most of the time.

Getting gensets serviced ensures well-lit homes for the festivals. A serviced genset performs at its best, provides ease of mind ownership, emits less smoke, and most importantly, saves fuel cost.

Valvoline Cummins also offers its promising range of engine oil ‘Premium Blue’ which is specifically made to increase its efficiency as well as to meet the lubrication needs gensets. Regular change of oil is the most important part of servicing a genset. And the Valvoline range of Premium Blue engine oil meets and exceeds the lubrication requirements of gensets ensuring smooth and uninterrupted working throughout the season.

Speaking about the campaign Ms. Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins, India said, “Through this campaign, we aim to encourage and inform the consumers to get their gensets serviced to ensure a well-lit home and other spaces for the festivals which we generally ignore. She further added “We invest heavily in our Research and Development to introduce products which match consumer needs. With the same thought, we have ‘Premium Blue’ engine oil which provides sufficient protection of all the internal parts of a genset for a long time. We are proud that it is exclusively recommended and endorsed by Cummins.”

Premium Blue is a jointly developed technology between Valvoline and Cummins with extensive trials on the engines.




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