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WATConsult and Dominos India launch “The Letter” this Raksha Bandhan

MediaInfoline August 24, 2018

This Raksha Bandhan Dominos India and WATConsult, the digital and social media agency from Dentsu Aegis Network India, showcase the ‘brother-sister’ bond in a never seen before way.

Launched on their social media pages, the video titled The Letter, highlights extremely relatable nuances which every brother and sister would have gone through and cherish till date.

Traditionally, Raksha Bandhan is a festival wherein sisters take a promise from their brothers to protect them, all their life, in their thick and thin. But in today’s day and age, the roles seem to have reversed. And, that’s the crux of the brand video which revolves around a younger brother expressing his admiration for his elder sister, who is his beacon of hope, his protector and his best friend.


Advertised Brand: Domino’s India

Advert Title: The Letter

Advertising Agency: WAT Consult Media Pvt Ltd, Delhi, India
Concept and Scripting: Surbhi Arora, Kshitij Rishishwar
Director: Saptadeep Mondal

Executive Producer: Vindhya Malik

DOP: Deepak Arya
Line Producer: Gagan Judge

Asst. Director: Gayatri Sahai

Art Director: Diksha Prabhakar
Hair & Makeup: Guneet Bagga

Production Manager: Bernard Cantopher
Production Asst: Preksha Jain
Lead Cast: Vivaan Chawla, Mehak Malhotra, Dhruv Khurana, Ana Ilmi, Charu Shankar, Raghav Laul

Editors: Chetan Tyagi, Saptadeep Mondal, Bernard Cantopher

VO Artists: Damandeep Singh
Sound Studio: Kshitij Studios

CS Team:
VP – Operations – Faisal Haq
Group Account Manager – Chanda Sarma
Lead Account Manager – Keith Roy

Deputy Account Manager – Shreya Bhatnagar and Nisha Meena

Sr. Digital Media Executive – Darpan Mehla, Charvi Walia, Ankit Jain

Digital Media Executive- Abigail Darlong and Mohammed Mazen


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