Yardley has launched its new commercial on its all-new range of Floral Essence Shower Gels. With the goodness of natural floral oils, it is richly fragrant and good for the skin too. Aimed at young women, this new range provides a luxurious bathing experience synonymous with a floral spa.
Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.
Manish Vyas, CEO, Wipro Yardley, said, “While Yardley has always being known for its fine floral fragrances, through this new range of shower gel under Floral Essence sub-brand, we intend to bring forth goodness of floral ingredients apart from the fragrance.”
The commercial has been conceptualized by Contract Advertising, a Wunderman Thompson group company and member of the WPP network.
Ayan Chakraborty, General Manager, Contract Mumbai, shares the inspiration behind the commercial, “When you hear of a spa like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of Floral Essence Shower Gels. The fragrance uplifts you instantly and the floral oils work on the skin. It is like being in a spa everyday.”
Rahul Ghosh, Executive Creative Director, Contract Mumbai, explains the approach and the creative thinking behind the ad, “Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can transform a daily ritual into a magical moment.”
The Floral Essence shower gels will be available at the nearest stores and on ecommerce platforms for Rs. 225 for 250ml.
About Contract Advertising:
Contract, a part of the Wunderman Thompson Group & member of the WPP network (NASDAQ: WPPGY), is an integrated and independent communications company that specializes in four practices viz. Advertising, Consulting, Design and Digital. Since its inception in 1986, Contract Advertising prides itself on building & nurturing some of the
biggest brands in India. A passion for insights, an obsession with out-of-the-box ideas, strategic thinking that breaks the traditional mould and commitment to driving business results; these resolves sum up the Contract difference and have made Contract India’s firebrand agency. Contract offers truly integrated marketing and communication solutions to some of the biggest brands around the world through its specialist divisions: iContract (Digital), Business (Core) Consulting & Design Sutra (Identity & Design) across its offices in Mumbai, Delhi & Bengaluru.
