AdLift, the global digital marketing agency has bagged the paid marketing duties for Genes Lecoanet Hemant, a ready-to-wear brand from the house of Lecoanet Hemant.
The agency will promote new and upcoming fashion wear from the company across social media with paid advertising campaigns.
Genes Lecoanet Hemant was founded by Indo-French designers Hemant Sagar and Didier Lecoanet who began their journeys as couturiers in Paris. Bringing the essence of the Parisian savoir-faire to India in 2000, Genes was born out of a vision for a lifestyle centered around inclusion and individuality. Modern and intelligent designs are merged with Parisian artistry and Indian workmanship to reinvent signature classics for an urban wardrobe.
Prashant Puri, Co-Founder & CEO, AdLift said, ” We are excited to add Genes Lecoanet Hemant to our fashion and lifestyle client roster. Our extensive experience in amplifying fashion and lifestyle brands is what gives us an edge in devising knock-out paid media campaigns for the brand. We are confident of elevating the brand’s online presence and cementing its position as the leading ready-to-wear label in the country.”
Davinder Pal Singh Chopra, AVP, Genes Lecoanet Hemant said, “We have been in the business for more than four decades now and always feel proud of our products being an organic reflection of our design philosophy. Knowing the experience and successful campaigns that AdLift has delivered for other industry brands, we look forward to witnessing some fantastic campaigns that would drive our brand philosophy towards prospective and current customers.”
