Bata, the European footwear brand headquartered in Switzerland, today announced the appointment of lifestyle focused agency, Actimedia Private Limited, as its partner for India operations.
“We are delighted to partner with Actimedia in the journey of Bata in India. Bata has had a long history in India spanning over 8 decades and have through the years been adopted as the symbol of ‘Choice and Trust’ by Indians. With our new offerings, we are fortifying our ‘comfort-driven’ range with ‘style’ quotient while ensuring wow pricing. Our newly launched European collection and our revamped urban contemporary range amplifies this focus for Indian market,” said Rajeev Gopalakrishnan, President, Bata South Asia.
“Bata is a brand that every Indian relates to and we look forward to a journey of building the brand further together, especially when Bata is taking great strides in contemporary fashion and is increasingly omnipresent. At Actimedia PR, we do what we love and we love what we do. Lifestyle brands need a holistic approach to communications and our team specialises in it,” said Amitabh Saksena, Director, Actimedia PR Communications.
