Clarity Communication Bags PR mandate for Dhurina, E-learning app


The pan-India based PR agency Clarity Communication has bagged the PR mandate for Dhurina, a new age EdTech start-up founded in 2019. The agency is all geared up to manage the brand’s reputation, augment its daily visibility, strategic communication counsel, and end-to-end media relations.The contract comes as another acknowledgement of Clarity Communication’s exceptional expertise in PR and media engagement.

With the mission statement “Education to all”, Dhurina Ventures primarily provides online guidance, classes and materials for state, regional and central level competitive examinations. The e-Learning platform aims especially at the tier 2 and tier 3 cities, suburbs and rural hubs, to provide quality education services to the aspirants from these emerging neighbourhoods, as the founders feel that these areas are neglected.

Speaking of the new association, Sachin Sardana Co-founder and CEO, Dhurina commented, “We are happy to partner with Clarity Communication as our PR partner to help drive our vision of nurturing young aspirants with relevant skills and aptitudes, to provide them a hassle-free e-learning solutions at affordable prices”. As our strategic communication partner, we are confident that Clarity Communication will be able to leverage support for us amongst our stakeholders through their strong track record of advising diverse players in the Indian landscape, and their localized expertise in media handling.”

Thrilled by this association, Sowmya Iyer, Founder and CEO, Clarity Communications said, “We are thankful to the Dhurina Ventures for placing their trust in Clarity Communication and we are sure that together we will be able to create great results for Dhurina Ventures in the Indian Market. Our company believes in making a brand presence that makes a brand buzzing and trending among the desired audience.”

Clarity Communication is founded by Ms. Sowmya Iyer who has 20-years of amazing experience in the public relations domain managing diverse clients across industries such as real estate, lifestyle, finance, HR & education, agrochemicals & others. The company offers services like brand building, authentic story-telling campaigns, media relations, digital PR, social media management, media monitoring, traditional PR, creation of social media post and in-house PR training to middle management of other businesses.

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