Dentsu Aegis Network (DAN) India has announced the launch of DAN Innovation Lab in an attempt to foster, access and accelerate innovative learning and thus, offer advanced solutions to complex client problems. The facility, designed and built as a collaborative Lab space, brings together key resources and superior local talents, hand-picked from across the DAN brands – Dentsu Webchutney, Isobar India and Posterscope India. Created to incubate and nurture innovation, DAN Innovation Lab will work on open data, develop prototypes and intellectual property, build new products and services, engage technology to create differentiated consumer experiences, draw holistic client solutions from cross-functional expertise and in due course, collaborate to execute those solutions, seamlessly. Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core. As chief innovation officer – DAN Innovation Lab, Gurbaksh will hereafter work with the teams at Dentsu Webchutney, Isobar India and Posterscope India on emerging technologies to drive tech-led innovations for all the three agencies. However, eventually Dan Innovation Lab will also support all DAN brands and service all DAN clients across India.
Commenting on the launch, Anand Bhadkamkar, CEO, Dentsu Aegis Network India said, “I am extremely proud to announce the launch of DAN Innovation Lab. The facility will function as a central faculty between Dentsu Webchutney, Isobar and Posterscope to bring together the network’s expertise in strategy, technology, design and creativity from across the Group. Keeping creativity at its core, DAN Innovation Lab will focus on generating ideas and fresh business tactics to help drive greater efficiencies and deliver the best possible outcomes for our clients.”
Commenting on his new role, Gurbaksh Singh added, “I am deeply honoured to take up this new role. This has opened a whole bunch of opportunities on a much larger playground. Working with multiple creative teams across agencies will only strengthen the creative output. I believe in embracing new makers and sparking curiosity that can lead to incubating a new culture of innovation in the group. Developing new solutions on this new front will be exciting and equally challenging.”