Enamor partners with Saatchi & Saatchi Propagate to boost its digital presence in India

Enamor partners with Saatchi & Saatchi Propagate for digital solutions in India

 

Saatchi & Saatchi Propagate has been appointed as the digital agency for Enamor, responsible for managing the brand’s digital solutions and generating buzz for new product launches. The agency aims to position Enamor as the preferred choice among digital audiences by leveraging their expertise in digital-first creative solutions.

 

Our Analysis and Commentary

Enamor’s Partnership with Saatchi & Saatchi Propagate Shows Promise for Digital Growth in India

Enamor, the leading lingerie brand, has recently entered into a partnership with Saatchi & Saatchi Propagate, a specialist digital agency, to enhance its digital footprint in India. This collaboration signifies Enamor’s commitment to connecting with the new-age audience while maintaining its cherished legacy, and it has the potential to elevate the brand’s position in the market.

Saatchi & Saatchi Propagate, renowned for its digital-first creative solutions, has been entrusted with the task of managing Enamor’s digital brand solutions and generating buzz around its product launches. This partnership allows Enamor to leverage the agency’s expertise in effectively reaching out to digital audiences, thereby positioning itself as the preferred choice among discerning consumers.

By strategically delivering digital brand solutions and creating anticipation among Gen Z, Zillennials, and Millennials, Saatchi & Saatchi Propagate aims to propel Enamor’s growth trajectory to unparalleled heights. With their collective efforts, Enamor has the opportunity to engage with its target audience through insightful and disruptive initiatives and activations.

This collaboration comes at a crucial time when Enamor is seeking to rejuvenate its brand perception among consumers. By partnering with Saatchi & Saatchi Propagate, Enamor is poised to make a mark in the minds of its target audience and establish itself as a leading player in the industry.

The commitment of both Enamor and Saatchi & Saatchi Propagate is evident in their shared vision for the brand’s future. Enamor’s focus on delivering premium quality products to women in India aligns perfectly with Saatchi & Saatchi Propagate’s capabilities in creating digital brand solutions.

Overall, the partnership between Enamor and Saatchi & Saatchi Propagate holds immense promise for the brand’s digital growth in India. It showcases the brand’s determination to disrupt the lingerie category and engage with its audience through innovative and distinctive conversations. With the expertise of Saatchi & Saatchi Propagate and Publicis Worldwide, Enamor is well-positioned to continue its upward trajectory and meet the evolving needs of Indian consumers.

As Enamor embarks on this exciting journey, it is clear that this collaboration will bring about positive change and drive success in the highly competitive lingerie market. By staying true to its values and embracing digital innovation, Enamor is set to captivate the hearts of consumers and solidify its position as a frontrunner in the industry.

 

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ENAMOR PARTNERS WITH SAATCHI & SAATCHI PROPAGATE TO POWER UP ITS DIGITAL FOOTPRINT IN INDIA
Saatchi & Saatchi Propagate, the specialist digital agency, has secured the digital mandate for Enamor. As part of this partnership, the agency will be responsible for managing Enamor’s digital brand solutions and generating buzz around their new product launches.
While Publicis Worldwide India continues to serve as the brand’s mainline agency, Saatchi & Saatchi Propagate has been entrusted with the task of connecting with the new-age audience while upholding Enamor’s cherished legacy. Leveraging their expertise in digital-first creative solutions, Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available.
Paritosh Srivastava, Chief Executive Officer, L&K Saatchi & Saatchi and Publicis Worldwide said, “We are pleased to announce this collaboration with Enamor. As valued business partners, our responsibility now entails rejuvenating the brand’s perception among consumers while propelling its growth trajectory to unparalleled heights. We are committed to ensuring that Enamor establishes itself as a leading player in the industry, leaving an indelible mark in the minds of its target audience.”
Prachi Bali, Executive Vice President & Business Head, Saatchi & Saatchi Propagate expressed, “Enamor is committed to delivering premium quality products to women in India. Through our partnership with Enamor, we aim to strategically deliver digital brand solutions, and generate heightened anticipation for their upcoming product launches amongst GenZ, Zillennials and Millennials alike. Our collective efforts seek to elevate Enamor’s position in the market and cater to the evolving needs of discerning Indian consumers.”
Sandra Daniels, Vice President Marketing, Enamor said, “We are super excited to collaborate with Saatchi & Saatchi Propagate for Enamor’s mandate. Enamor has always aimed to be disruptive in the lingerie category by initiating distinctive conversations and keeping the fun and fabulous women at the centre of everything it does. With the expertise and capabilities of Saatchi & Saatchi Propagate and Publicis Worldwide, Enamor is poised to continue its upward trajectory. We hope to continue the journey of engaging our audiences through insightful and disruptive initiatives and activations.”



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