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Gemius retains the creative and digital mandate of Badshah Masala

MediaInfoline May 7, 2019

Gemius retains the account of Badshah Masala for the third consecutive year. The agency retains the creative and digital mandate of Badshah Masala for the third year.

Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, says, “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past 2 years, our focus has been on building the brand’s online presence & engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends & digital media is the fastest & most accessible way to do it.”

Hemant Jhaveri, Managing Director, Badshah Masala, says, “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year & are extremely happy to renew our creative association with them, hoping the same in the future.”

Gemius has executed great mass engaging campaigns and to keep a steady digital language that the audiences have come to recognize, Gemius has launched & has maintained the brand’s property of #BadshahKeSaath to conduct seasonal & occasional digital campaigns garnering the reach of over 19,404k on all its channels yearly, being on top in its category for engagement across platforms.


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