Gozoop has retained the digital mandate for IPL Franchise Kolkata Knight Riders (KKR) for the fourth consecutive year.
As part of the mandate, Gozoop will take charge of digital and content creation duties for the brand. Gozoop will also be working with KKR on a range of video offerings extending throughout the season.
The company has also successfully executed notable campaigns for the brand in the past such as “Ami KKR” which were not limited only to social media but also to key offline platforms as well.
Gozoop will be competitively working to ensure KKR spearheads through the clutter of IPL communications during the season and also support the brand to communicate with their fans and audiences effectively through campaigns, activations and also real-time fan engagement during live matches.
Speaking on the partnership, Ahmed Aftab Naqvi, CEO and Co-Founder, Gozoop said, “The KKR-GOZOOP partnership goes a long way back and we are proud to have contributed towards building an iconic brand which is also the most followed sports team in the country. From coining ‘Ami KKR’ to leveraging the digital for ‘KKR Hai Taiyaar’ this year, we are privileged to be partners once again in this journey of building brand KKR.”
Commenting on the association, Kaustubh Jha, Marketing Head, Kolkata Knight Riders said, “Gozoop has been our digital partner for four years now and have been instrumental in executing remarkable digital campaigns for KKR over the years. KKR has been the reigning team on digital platforms, which is a reflection of the support of our fans and also the dedication and creative executions of the team. We are looking forward to partnering with Gozoop for another winning year.”