INNOCEAN India, together with Canvas Worldwide India, has secured the integrated communications mandate for UPES University. The appointment marks the beginning of a long-term partnership, under which INNOCEAN India will lead creative and strategic communication, while Canvas Worldwide India will drive integrated media strategy and execution across brand-building and campaign-led initiatives.
UPES University operates in a competitive education landscape where institutions are required to engage diverse stakeholder groups while maintaining clarity and consistency across platforms. As part of this engagement, INNOCEAN India and Canvas Worldwide India will work closely with UPES to bring sharper strategic alignment and a more cohesive approach to its communications across creative and media.
The mandate adds to INNOCEAN India’s growth business, anchored by a dedicated non-automotive team that operates with its own strategic focus. This business services brands such as Hamdard, Sony, KEI Cables and IFFCO Tokio, and reflects the agency’s continued investment in building integrated partnerships beyond its automotive heritage, in collaboration with Canvas Worldwide India for media-led transformation.
Under the engagement, the agencies will operate through a unified integrated model, aligning strategy, creative development and media execution. The initial phase of the partnership will focus on shaping an integrated campaign approach for 2026.
Commenting on the appointment, Bharat Kharbanda, Chief Business Officer, GUS Global Services, said, “As our communication requirements continue to evolve, it was important for us to work with a partner that could bring structure and integration to the process. INNOCEAN India demonstrated a clear understanding of our objectives and how to approach them cohesively, which informed our decision.”
Robinh Sharma, Marketing Director, UPES University, said, “As we look ahead to 2026, our focus is on clearly articulating what differentiates UPES as a university, from our academic offerings to our strong industry integration and leadership positioning. INNOCEAN India’s integrated approach will support us in sharpening and amplifying this narrative.”
Jae Ho Yoo, Managing Director & CEO, INNOCEAN India, said, “This mandate aligns with our strategy to expand and strengthen our growth business beyond automotive. With UPES, we will leverage our proven strengths as a unified Marketing OS to deliver sharp target and market insights, while providing fully integrated solutions that translate strategy into measurable impact. We are committed to deploying our full capabilities to ensure that every communication initiative is insight-driven, cohesive, and strategically grounded in the institution’s long-term vision.”
Santosh Kumar, Chief Operating Officer, INNOCEAN India, added, “This partnership is about moving beyond siloed campaign delivery to a truly integrated model. Together with Canvas Worldwide India, we will focus on building a unified planning and execution structure for UPES that ensures sharper media alignment, stronger creative impact, and sustained momentum as we roll out the 2026 roadmap.”
The mandate brings together UPES University’s evolving communication requirements with INNOCEAN India’s integrated planning and execution capabilities, creating a structured and collaborative working relationship.
