An integrated digital marketing agency, Koffeetech Communications has won the integrated communication mandate for Engineer’s Circle. With a PAN level presence in Tier II markets, Engineer’s Circle was established in 2002 and is one of the leading engineering education providers in India.
Koffeetech aims at achieving a communication objective for the client, by providing end to end service. The company will achieve its well-deserved positioning as an engineering institute offering result-oriented training to GATE, IES & PSUs aspirants, with the help of this strategic collaboration.
As a part of the mandate, Koffeetech Communications will be solely responsible to undertake social media management, paid media services, creative output, public relations and develop communication strategies along with designing a comprehensive digital marketing strategy for the company. On the execution side, Koffeetech Communications will be managing the overall portfolio for Engineer’s Circle. The portfolio of the company includes social media platforms like LinkedIn, Instagram, Twitter, Facebook, public relations, search engine marketing, and communication strategies.
Speaking on this partnership, Mr Sanjay Gupta, Founder, Engineer’s Circle said, “With an increasing role of digital media in the everyday lives of an individual, it was critical for us to partner with a digital marketing agency who understands and prioritizes the objective of Engineer’s Circle. From traditional to new-age marketing methods, Koffeetech’s team is well-versed with a 360-degree marketing channel; this is exactly what we expect out of our agency partner to help create a robust strategy leading to wider brand awareness and lead generation for the company.”
Mr Jay Rathod, Founder, Koffeetech Communications said, “Our objective for Engineer’s Circle is to maximize engagement, increase visibility on all digital media platforms and keep the target audience informed about the brand and its services. We aim to make a meaningful difference to the company and further strengthen its legacy in the market.”
