Peoplecom, a Bengaluru-based integrated brand and creative agency, has secured the integrated creative mandate for Curated Living Solutions (CLS), one of India’s fasterst-growing coliving and student housing platforms. Curated Living Solutions is backed by the DivyaSree Group, a leading name in real estate and infrastructure development in India.
As part of the mandate, Peoplecom will be responsible for driving Curated Living Solutions’ overall creative and brand communication mandate, including creative ideation, design systems, content, brand strategy and integrated campaigns across digital and offline touchpoints.
Curated Living Solutions has built a strong presence in the managed living space through its portfolio of brands and offerings that cater to students and young professionals, with a focus on thoughtfully designed spaces, community-led living, and scalable operations. Backed by DivyaSree Group’s legacy and expertise, CLS continues to expand its footprint across key urban markets in India.
Speaking about the appointment, Jaikishan Challa, CEO, Curated Living Solutions, said, “As we scale Curated Living Solutions across markets, it was important for us to bring on board a creative partner who understands both brand and business. Peoplecom’s strategic approach, creative depth, and hands-on involvement made them a natural fit. We see this partnership playing a key role in how we present our brand to residents, partners, and stakeholders.”
Commenting on the win, Rajiv Krishnaswamy, CEO, Peoplecom, said, “We’re excited to partner with Curated Living Solutions at a pivotal phase of their growth. What stood out for us was the brand’s clarity of vision and ambition to build a differentiated, future-ready living platform. At Peoplecom, our strength lies in idea-led creativity and integrated thinking, and our team is eager to build a strong, consistent brand narrative that reflects CLS’s scale, credibility, and aspirations.”
With this mandate, Peoplecom further strengthens its portfolio of integrated creative engagements across real estate, coliving, healthcare, retail, and lifestyle brands. The agency is known for its sharp strategic thinking, culturally relevant storytelling, and execution-ready creative solutions that help brands build long-term value.
