One of India’s leading brokerages, HDFC Securities is looking to leverage the upsurge capital market opportunities. In order to cater to the market, it has onboarded Puretech Digital, a Mumbai-based digital marketing firm to manage its content and social media mandate.
2021 is becoming a great year for the Indian capital market. The primary market is buzzing with unprecedented interest in IPOs and the secondary market indices are frequently testing new highs. First-time investors are coming to invest in large numbers in the stock markets and brokerages are opening Demat and trading accounts at a rate never seen before.
From 4 crores to about 7 crores, the number of Demat accounts in the country has increased sharply since the start of FY20. There is a boom in equities, along with the COVID-19 lockdown, which has incentivized people to learn about the stock market.
“The rise in interest in the stock market presents an opportunity for and puts the responsibility on the financial-services industry to educate investors, especially as more youngsters try to navigate the world of equities in the hopes of achieving their financial goals,” said Gagan Singla, CMO & CDO, HDFC Securities, adding that social media, video and vernacular are great ways to reach both first-time and seasoned investors. “We are working with Puretech Digital on optimizing and driving excellence throughout a customer’s financial decision journey while assisting them to leverage from our more than two decades of capital markets expertise and experience. We are sure that our leadership in research translating into digital content will provide ease of stock market picking for our customers and a wider audience.”
Led by its team of seasoned growth marketing professionals, content creators and digital marketers, Puretech Digital will drive the execution of this ambition.
“Digital platforms offer an incredible opportunity to create greater investor awareness through knowledge-based content,” said Prashant Deorah, President, Quantent, and CEO and MD, Puretech Digital. “Puretech and HDFC Securities are working collaboratively to drive better outcomes across the marketing funnel, be it through content, search, or social media.”