Revv awards digital marketing mandate to FoxyMoron
Revv has announced to award its digital marketing mandate to one of India’s leading independent digital agency FoxyMoron. This mandate will be handled by the agency’s office located in Gurugram city, Haryana. The company stepped into the market in 2012. Revv with self-drive car rental services is the fastest-growing company in India ruling 22 cities of the nation already. The company came into the services in July 2015. Revv is fulfilling the needs of an emergency in the pandemic by providing sanitized car subscriptions for the customers.
The mandate assures the consumer awareness of a new subscription-based model in the automobile industry through strategic content and design across all social media platforms and via email marketing as well.
Speaking about the win, Prachi Bali, Business Head, North & National Head of Partnerships, FoxyMoron, said, “We’re excited about this collaboration, given that this is a new category; both for the automobile industry and also central to the upcoming concept of a shared-economy. We’re getting the opportunity of influencing change in consumer mindsets, from aspiring to owning a car to the ease of just subscribing to one. We are keen on learning and delivering impactful campaigns that align with Revv’s business ambitions.”
Karan Jain, Cofounder, Revv, said, “We needed an agency that could support our brand’s mission of providing consumers with an affordable easy alternative to owning a car. As lockdown restrictions are easing up, now more than ever, when people aren’t feeling safe using public transportation, Revv comes in as that super affordable alternative and we needed a team that could support us in ramping up our presence not only during this opportune time but on a long term basis too, and we’re glad to have found that support in FoxyMoron.”