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92.7 BIG FM launches ‘BIG Cricket Headquarter’ with Virender Sehwag

MediaInfoline March 1, 2016

With cricket fever gripping the nation, 92.7 BIG FM, India’s largest and No.1 radio network announces ‘BIG Cricket Headquarter’ with ace cricketer Virender Sehwag in association with LIC Housing Finance Ltd. The nine week activity starting from March 9th promises to engage cricket fans with yet another exhilarating aural experience across the network’s 45 stations and will culminate on April 3rd 2016.

Throughout the course of the tournament, BIG Cricket Headquarter will provide exclusive content in the form of hourly match updates, interesting trivia, behind the scene stories and more. Cricket expert Virender Sehwag will lend his thoughts with 92.7 BIG FM’S RJ Prateek.

What’s more, the FM network will conduct a special contest for fans titled BIG CRICKET EXPERT, a hunt for cricket lovers throughout the country, who stand a chance to win tickets to matches played in their respective cities. The channel will also give an opportunity to cricket lovers to don the expert’s cap, where listeners can participate by voicing their opinions on the match. The biggest, amongst 12 chosen ardent fans will get the opportunity to experience the final match of the tournament.

Speaking about associating with BIG Cricket Headquarter for the 2nd year, cricketer Virender Sehwag said, “This is my second year with 92.7 BIG FM’s BIG Cricket Headquarter and I am glad to be the face of this property yet again. The show is a great platform for me to connect with all cricket lovers off the field. With the cricket fever starting soon, I am extremely excited about bringing all the on and off field drama to the listeners and truly submerge them in this much awaited cricket experience.’

Commenting on the launch of BIG Cricket Headquarter, Spokesperson from 92.7 BIG FM said, “After launching the highly successful ‘Cricket Ka BIG Headquarter’ property, 92.7 BIG FM is launching season 2 of the most successful show. With BIG Cricket Headquarter, we aim to provide our listeners an unparalleled entertainment experience. For cricket aficionados, we are providing an excellent sports entertainment experience where they can not only listen to the show but participate and voice their opinion.”

LIC Housing Finance Ltd is happy to be associated with 92.7 BIG FM’s BIG Cricket Headquarter. In a country where cricket is considered a religion, we feel immense pleasure to be associated with ace cricketer Virender Sehwag through this campaign.

BIG Cricket Headquarter will kick off with the preliminary rounds which will be held across all 45 stations of the network, inviting listeners to register for the BIG CRICKET EXPERT contest. This is a simple Q&A round where the RJ will engage listeners with a 20 second rapid fire quiz related to cricket. By giving 2 correct answers, listeners will qualify to win match tickets. The prelims will be held every hour, thus inviting huge participation from listeners. Daily contests will lead to 12 cricket fans who will win tickets to matches in their respective cities. The biggest fan will get to rub shoulders with the best in the business, as an all-expenses paid trip awaits the winner of the BIG CRICKET EXPERT contest, who will get a chance to win a truly ‘Life Banao’ experience.

The new show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.


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