India’s own homegrown OTT platform, ALTBalaji has entered into a partnership with AppsFlyer to stay updated on the trends and the best strategies to adopt. The partnership is aimed at getting a trusted and user-friendly mobile measurement partner for ALTBalaji to analyze all the relevant data and improve effectiveness.
Ensuring effective time management, AppsFlyer analyses data in real-time. ALTBalaji has preferred the app for a while now due to its spotless reputation, flawless 1:1 support, accurate data, and flexibility of tracking data with little to no glitches and inconvenience. The association has further enabled the OTT platform to understand their viewers, and use more targeted campaigns and have better messaging. The platform has rolled out a version of the app that included the AppsFlyer SDK.
“AppsFlyer is a trusted partner to work with and comes highly recommended by industry peers. It is a user-friendly platform and the easy raw data access made AppsFlyer appealing to us as an MMP platform. AppsFlyer is a far more robust platform, which along with the quick and well-informed responses from the customer success made it an easy decision for us to migrate.” says Divya Dixit, SVP, Revenue & Marketing at ALTBalaji.
“ALTBalaji has always been very tech-savvy and data-driven, and they have been leveraging AppsFlyer to its fullest potential. As a sophisticated performance marketing outfit, ALTBalaji has always been on the cutting edge of leveraging data for optimizing its marketing campaigns for maximum ROI. Hence, after briefly trying other platforms, their decision to move back to AppsFlyer was predominantly to drive better marketing efficiency and with a long-term vision in mind. And we at AppsFlyer have made sure that the migration was smooth, keeping in line with our customer obsession.” stated Sanjay Trisal, General Manager, INSEA/ANZ at AppsFlyer.
AppsFlyer gave the OTT platform the flexibility to acquire raw data reports and other data that could prove useful. The resulting benefits include improved installs of ALTBalaji by 24% MoM and helped campaign costs reduce by 6%.
ALTBalaji has become one of the most sought-after sources of entertainment in the country, becoming one of the top 5 paid apps in India. It became necessary to keep track of how well the audience received each new strategy that came into play, to keep up with the enormous growth and stay at the prestigious top spot.
