American Tourister, one of the world’s leading travel and lifestyle bag brands, today announced its partnership with Warner Bros. Discovery Global Consumer Products (WBDGCP) to launch an exclusive Harry Potter collection in India. The range, comprising backpacks, luggage, crossbody bags, drawstring bags and stationery accessories, is now available across retail channels, coinciding with the start of the new academic season.
Designed for two distinct age groups, the collection features an ‘Under 10’ range with Hogwarts School of Witchcraft and Wizardry-themed school backpacks, lunch bags, pencil cases, drawstring pouches and hard-side luggage, alongside an ‘Early and Pre-Teen’ range featuring a more understated, house-inspired design language across backpacks, crossbody bags, drawstring bags and luggage.
Across both ranges, each piece has been designed to balance functionality, durability, and self-expression, featuring iconic Harry Potter-inspired graphics, silicone zip pullers, and interchangeable velcro house badges for personalisation. Select products in the kids range also include Quidditch-themed stickers and Crookshanks zip charms. The collection is complemented by coordinated accessories including lunch bags, pencil cases, drawstring bags and crossbody bags, enabling Harry Potter fans and newcomers alike to create matching school and travel sets inspired by the Harry Potter universe. Speaking about the collection, Anushree Tainwala, Chief Business Officer, American Tourister India said, “At American Tourister, we have always believed that a bag carries more than belongings – it carries the spirit of the journey. The Harry Potter universe is woven into the childhood memories of an entire generation of Indian parents, and now it belongs to their children too. This collaboration is our way of making that handover magical. Whether it is a first day at school or a family holiday, we want every child carrying this bag and accessories to feel like they are heading somewhere extraordinary.”
The Harry Potter x American Tourister collection is available starting today across American Tourister’s retail stores, leading luggage and lifestyle retailers, on Amazon and the brand’s official online channels, just in time for the new school year. From Hogwarts-inspired accessories starting at just INR 250 to backpacks from INR 1,690 and luggage from INR 4,290, the collection offers magical options for every young wizard, witch and Muggle. Whether your child is sorting into one of the four iconic Houses for the first time or is already a seasoned Harry Potter fan, there is a piece in this collection that was made for them. After all, every great adventure begins with packing the right bag.
