Badminton Champion Srikanth Kidambi Comes On Board With Itm Group Of Institutions


ITM Group of Institutions, best known for its Business Schools, top-notch hospitality institutes, Universities and more, announces its association with Srikanth Kidambi, India’s top Badminton player and winner of 4 world Super Series titles in 2017. The objective of this partnership is to two-fold: to inspire the student community to pursue their dreams with the passion and dedication of athletes like Srikanth Kidambi, and to develop and support professional sports education in India. Driven, ambitious and versatile are qualities that best describe Srikanth Kidambi and these qualities are reflected in the ITM Group of Institutions, which has emerged as India’s fastest growing and most respected Education Group. ITM is also developing Sports Academies within its campuses, with the goal of integrating professional sports training and mainstream education for building athletes careers.

Since Inception, ITM’s vision has been to provide competitive and professional learning opportunities to aspiring students that suit the needs of the industry. So in order to give students a role model for their own life and career challenges, ITM and Srikanth Kidambi are joining hands. Srikanth Kidambi is a global sensation and a hero to youngsters, and would inspire students to “do what you love” and excel in their loves. In order to shape the future of budding professionals in sports, ITM has also roped in Badminton rising star H S Prannoy. Through these associations, the Education Group intends to provide a platform for aspiring athletes to get access to professional training while continuing their education, resulting in more enduring careers.

While commenting on this association, Badminton Champion Srikanth Kidambi said, “It is a great pleasure to be associated with ITM Group of Institutions. Being known for its profound interest in education and commitment towards education to all, I along with ITM wish to shape a better future for students.” While addressing the audience he further added, “If one pursues what they believe in, they will succeed at the highest levels. After losing in Rio, I didn’t sleep, I kept thinking about that quarter-final which I lost, that day I lost one of the most important matches of my career. But that setback is well behind me and I’ve trained and perfected my abilities, leading to Four Super series titles in this year, which is dream come true for me. I would like to convey to each one of you that a dream doesn’t become reality through magic; it takes sweat, determination and hard work. It is important to not lose hope. There are times when you will suffer devastating losses, but remember that there will be days when you succeed beyond your dreams too!”

Speaking about the association, Founder & Chairman of ITM Group of Institutions, Dr. PV Ramana said, “I have had the unique pleasure of witnessing thousands of careers taking off at ITM and dreams coming true, as our students turn to face the world, emboldened by their experiences at ITM and their desire to achieve something big. Taking this vision of connecting with many more students, we gladly welcome on board Srikanth Kidambi and H.S Prannoy to work with us on our vision of “Do-What-You-Love”. He further added, “India is uniquely poised to develop the sports sector. As per the statistics, India is projected to have the world’s youngest group with 64% of its population in the working group age, and an average population age of 24 years. Behind these huge numbers lies the massive untapped potential of the sports sector. In the Indian context, the idea of sports as a career is a limited option. Majority of the Indians relate sports to just a recreational activity. At ITM Group, we are bringing in an opportunity for aspiring players to pursue their sports success while preparing for the long term through a combination of professional training and education at various ITM campuses. We are extremely proud to announce Mr. Shrikant Kidambi as the Brand Ambassador and Mr H S Prannoy as the rising star of the ITM GROUP.”

While addressing the audience, HS Prannoy said, “I am honoured to be representing a brand that has such a great legacy and I am looking forward to what will be a special association. It is the perfect podium for me to give something back to the youth of India who are my biggest fans. More importantly, ITMs’s Sports Academies will help sports-minded professionals strike the right balance between education and sport.”

Ramakrishnan R, Co-Founder and Director of Baseline Venture expressed “It’s a commendable partnership and men’s badminton is at a crescendo. Education through sports will always excite students and no better way than imparting training through match experience which teaches students on character and handling pressure situations.”

ITM Group of Institutions announced this association, making a long term commitment to create a seamless ecosystem for the budding professionals for a career within sports and mainstream industries.

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