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BookMyShow and UNLU partner to make celebrity-fan engagement accessible

MediaInfoline July 14, 2020

BookMyShow, India’s leading entertainment destination and UNLU, an app-based celebrity engagement platform, have partnered to launch a new format of interactive celebrity engagement for users across the country. This association is an extension of BookMyShow’s wide range of in-home entertainment and engagement offerings, giving users a chance to interact with their favourite artists from the safety of their homes.

UNLU is a celebrity-to-fan connect platform which lets users directly request for advice, a greeting or a heart to heart comment from their favourite celebrity. The app gives fans across the country a unique personalized experience by engaging with over 10,000 celebrities and influencers across fields like sports, cinema, music, comedy, lifestyle, astrology and social media. UNLU caters to segments across geographies with a wide network of celebrity A-listers such as R. Madhavan, Kalki Koechlin, Harbhajan Singh and Saina Nehwal as also those with regional fame such as Punjabi actress Kainaat Arora, amongst others.

Commenting on the partnership, Albert Almeida, COO – Live Entertainment, BookMyShow said, “We are happy to partner with UNLU to bring an innovative and exciting form of engagement for millions of our loyal customers across India and other markets. This initiative is a step forward in expanding our repertoire of offerings, bringing users closer to their favourite artists through personalised video shout outs and much more.

Adds Vipul Agrawal, Founder, UNLU “We are very excited to be associated with BookMyShow so early on in our journey and look forward to cross-sell a unique product and experience to the vast number of BookMyShow users. Our research showed that Fans in India are present on multiple social media platforms to follow people they adore, but they cannot engage in one-to-one conversations with them through these. We have created UNLU as a platform that will help fans achieve thier desired line of communication with their favourite celebrity with ease.

Now available to users on BookMyShow, UNLU is a 100% Indian app that helps fans get a Video shout-out or a personalized video message from their favourite celebrity, exclusively addressed to them. It could be a simple message for anything such as a Birthday or Anniversary or a gift to someone for their special occasion. With a selection of over 100 celebrities, UNLU gives fans a chance to get that exclusive message that they will cherish for a lifetime.


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