The CDSL Investor Protection Fund (CDSL IPF) has collaborated with Red FM and popular radio personality RJ Malishka to launch a rap anthem – ‘Slam The Scam’, promoting investor awareness. The initiative, part of the Securities and Exchange Board of India’s (SEBI) #SEBIvsSCAM campaign in association with CDSL IPF, aims to educate and empower investors to guard against financial frauds and scams.
The high-energy track blends entertainment with education, delivering sharp lyrics and rhythmic beats that spotlight key messages: verify before you invest, beware of scams, and stay informed. RJ Malishka’s dynamic performance brings a fresh and relatable voice to investor awareness, helping the message resonate with diverse audiences.
This initiative reflects CDSL IPF’s commitment to nurturing financially confident and self-reliant investors by embracing innovative formats that make financial literacy accessible, engaging, and culturally relevant. From traditional seminars to creative collaborations, CDSL IPF continues to evolve its outreach strategy to connect with investors nationwide and empower them to become Atmanirbhar Investors.
On the collaboration, Mr. Sudhish Pillai, Head, CDSL IPF, Secretariat, said: “At CDSL, we are committed to raising awareness about financial frauds and scams to protect investors through education and financial literacy. RJ Malishka is a widely recognized radio personality who has consistently championed important social causes. Her ability to connect with diverse audiences makes her a natural fit for this campaign. Through this collaboration, we aim to make investor awareness more relatable and impactful, while contributing to CDSL IPF’s larger mission of building Atmanirbhar Investors.”
View this post on Instagram
About CDSL IPF
CDSL IPF is the Investor Protection Fund of Central Depository Services (India) Limited (CDSL). Investor education and awareness are central to its mission of promoting financial literacy across India. CDSL IPF regularly conducts Investor Awareness Programs (IAPs), independently or in collaboration with SEBI, Market Infrastructure Institutions (MIIs), financial institutions, professional bodies, mutual funds, colleges, universities, and resource persons. These programs target both existing and potential investors and are delivered in multiple regional languages to ensure inclusivity.
In FY 2024–25, CDSL IPF successfully conducted 2,526 IAPs across 34 states and union territories, covering 513 districts. These sessions reached over 1.47 lakh participants and were delivered in English, Hindi, and 13 other regional languages. CDSL IPF also supports investor education through event sponsorships, seminars, and the distribution of educational materials.
