Josh, India’s fastest growing and most-engaged short-video app enter into a strategic partnership with SVF, Eastern India’s pioneer entertainment conglomerate. The collaboration will lead to the creation of a huge amount of innovative and entertaining short videos from the land of Bengal and its celebrities & influencers on the Josh Bangla.
The alliance will help to leverage both the content-generating powerhouses – SVF will be smoothing the way to enable the production of more regional content by the talents of Bengal and Josh Bangla will bring its extraordinary platform for the local creators in the Eastern Indian diaspora.
Speaking about the Association, Mahendra Soni, Co-Founder & Director of SVF and Co-Founder of hoichoi said, “We believe that Short format Video content is the next big thing and Josh-the fastest-growing short content video app has the potential to serve as a dominant platform for the local creators here to showcase their talent. We at SVF, are equally delighted to have this avant-garde partnership that will not only enhance the scope of content innovation but also recognize the local talents, thereby supporting the overall growth of the industry”. He further added, “The SVF-Josh tie-up is all poised to make Bengali music library available to all creators across the country, opening up the paradigm beyond mainstream content visibility.”
Vishnu Mohta, Co-Founder, hoichoi and the Executive Director, SVF, while talking about the collaboration highlighted, “The coming together of SVF and Josh is going to set the market for more such collaboration that will enhance the content creation market of Eastern India. Josh and SVF, with the similar intention to create a wider content building ambience in Bengal, is certain that this partnership will enable a lot of talents to create short format content in their regional language with advanced and easy to use video making features.”
On the occasion of the launch of Josh Bangla, Sunder Venketraman, Head-Creator and Content Ecosystem, Josh and Samir Vora, Chief Marketing Officer, VerSe Innovation said, “SVF Entertainment is a leader in the Eastern Indian content space and we, at Josh are very excited to have brought this partnership to life that will revolutionise the space of content creation in Bengali language. At Josh, we have always worked towards encouraging and empowering local language content and creators and this collaboration is a huge step towards leveraging the power of short-format videos to create authentic and exciting Bengali content. We believe that our app will prove to be the perfect destination for budding Bengali creators to share their talent across audiences– bringing visibility to themselves and the plethora of invigorating content that Eastern India has to offer.”