Konami Digital Entertainment, B.V. (KONAMI) today announced the launch of an exclusive campaign for eFootball™ in India. Commemorating this special campaign, eFootball™ brings together cricket giants Rinku Singh and Varun Chakravarthy, Malayalam stars Naslen Gafoor and Chandu Salim Kumar alongside football icons like Sahal Abdul Samad and Shubhasish Bose to produce exciting content for social media. Launching alongside the campaign, eFootball™ fans can gain a special Lionel Messi card from March 12 – April 2.
With a particular emphasis on Kerala and West Bengal, the campaign partners with fan communities, lifestyle creators, and competitive eFootball™ influencers. These include Mohammad Rizwan, RJ Praveen, Black Mamba Gaming, Mallu PES Master, LiarsFC, and Manjappada. The campaign also introduces in‑game challenges that offer users exclusive rewards.
Alongside this campaign, a limited-time card of football icon Lionel Messi is available for global users from March 12 – April 2. The Lionel Messi card and related campaign events are now live across India on mobile, console, and PC.
