Ogury appoints Httpool as official advertising sales partner
Ogury is pleased to announce their association with Httpool as their new official advertising sales partner for India. The partnership aims at running effective mobile ad campaigns, powered by safe data, collected and used with clear permission of the consumers.
Adam Rubach, VP New Markets APAC at Ogury, said, “India is a strategic market for Ogury’s continued expansion in APAC. With increasing concerns over data protection in the region, reflected by the Personal Data Protection Bill, local brands are looking for ad tech partners that are able to provide traceable and trusted consent for the data they use for advertising. As the leader in choice-driven advertising, Ogury has proven that it’s possible to respect the user while also delivering exceptional business results. Httpool will help us in our mission to establish a new trusted advertising ecosystem, driven by user choice, in India.”.
Amit Gupta, Managing Partner, Httpool India, said,“Partnering with Ogury in India will enable brands to sharpen their advertising strategy with actionable insights on local consumers. Being at the forefront of data compliance topics since 2014, Ogury will help local brands to adhere to the upcoming privacy regulations and restore consumer trust. As an official ad sales partner, we will ensure that advertisers, agencies and brands have access to our top dedicated teams and support at every step of the way,”.
Ogury’s choice-driven mobile ads, display and video, with deep focus on brand protection, makes it a number one choice for other brands.The company has grown rapidly in 10 countries,since its launching in 2014.Serving 1500 brands and partnering with 3500 publishers, Ogury and its technology is now integrated in 10000 apps.Brand safety, highest standards in data and the lowest rate of ad fraud is confirmed by Ogury’s technology and ecosystem.
This partnership is very essential for Httpool. To assure the brands achieve their business and marketing objectives.Httpool provides media agencies and brands support, technology and access to its most relevant global and regional media partners across all offices in Bangladesh, Hong Kong, Cambodia, Myanmar, Malaysia, Indonesia and India.