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#CutTheCord with the Amazon Fire TV Stick

MediaInfoline September 22, 2017
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The most exciting time of the year that every Indian looks forward is here, starting from Navratri celebrations all the way to Diwali! People look forward to this festive season to sit with their entire families and watch their favourite movies and shows together on Television. Amazon’s powerful and ultra-fast streaming media device, the Fire TV Stick with Voice Remote has been transforming the way India watches TV. Now with the launch of a new social media campaign called ‘#CutTheCord’, Amazon is challenging customers across the length and breadth of the country to cut their cables or set top box connection and stream online content with Fire TV Stick for an enhanced TV viewing experience for the entire family.

The campaign started with Amazon collaborating with celebrated Film Critic Rajeev Masand and popular Indian filmmaker Sajid Khan to #CutTheCord and stream online content on their TV sets. It highlights how the Fire TV Stick offers a lot more compared to a cable network or a set top box connection at home and works brilliantly when it comes to wholesome family entertainment. The campaign went live on 15th September and will run for a period of 30 days. It started with the Amazon Fire TV Twitter handle challenging Rajeev Masand to ‘Cut The Cord’ (remove the cable from his home). He accepted the challenge by sending Amazon his video of cutting the cord. The campaign captures his experience with the Fire TV stick delivered by Amazon to setting up the device within minutes very conveniently and enjoying the streaming experience. The video further shows Rajeev exploring different features of the device, searching for content through the voice remote instantly and indulging in watching TV in a refreshingly new way.

Sharing his experience of using Fire TV Stick, Rajeev Masand said, “Setting up the Amazon Fire TV Stick with Voice Remote is a breeze and as it’s small, it can be carried around anywhere. It has a great selection of content available across Prime Video, Netflix, Hotstar and there’s even a kid’s channel. The data monitoring feature under Preferences is great for binge-watchers because you never know when you’re going to exhaust all the data and this helps set the limit. The voice remote works brilliantly and instantly responds which is highly impressive. I am thankful to Amazon for giving me this amazing experience. Fire TV is totally awesome and I have absolutely no regrets on being a cord-cutter!”

Equipped with quad-core processor and fast Wi-Fi for great picture quality, Amazon Fire TV Stick with Voice Remote is simple and easy to use and makes your TV smarter. It allows you easy access to thousands of movies, TV shows, apps and games from Netflix, Hotstar, Eros Now, YouTube, Voot, Airtel Movies and more. With Prime subscription, you get ad-free access to the largest selection of Bollywood and Hollywood movies, US TV shows, popular Indian and international kids’ shows, award-winning Amazon Original shows and original Indian shows. The only streaming media stick with a voice remote, Fire TV Stick makes it easy to instantly search Amazon Prime Video content using just your voice in Hindi and English.

The campaign ends with the celebrities throwing the challenge open to customers, asking them to #CutTheCord and send pictures on social media to win an Amazon Fire TV Stick. Festivals are about prosperity and celebration with family and friends. This Diwali, the Amazon Fire TV Stick will ensure you experience TV viewing like never-before and spend more time with your loved ones to enjoy the festivities. You can watch the campaign video here – @AmazonFireTVInd

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