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Launch of the New Backhoe Loader, TATA HITACHI SHINRAI

MediaInfoline January 11, 2019
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Tata Hitachi launched the all new backhoe loader, TATA HITACHI SHINRAI in Orissa.

A revolutionary new offering from Tata Hitachi, SHINRAI is designed and manufactured on the key tenets of capability and reliability. An engineering masterpiece, this machine, with its new and advanced features, stands true to its name: SHINRAI – a Japanese word that means Trust, Reliability and Confidence.

With Industry leading reaches, dig forces, a brand new front end loader geometry and a design built for attachments; Tata HITACHI SHINRAI is a truly capable machine.  This capability is backed by a “high torque at low rpm” engine with enough reserve power across its entire spectrum to provide confidence in its capabilities.

With a spacious, cabin with easy to work controls, fully mechanical drive train, an In-line fuel injection pump, a special warranty &support package and INSITE (Tata Hitachi’s Telematics suite) enabled, with an air conditioned cabin as an optional fitment, Tata Hitachi SHINRAI is sure to evoke confidence and trust amongst customers .This all new Backhoe Loader holds out a promise of performance, power and low operating costs.

Built on the platform of next-gen engineering that can tackle all terrains, SHINRAI is a machine where solid trust meets unparalleled reliability.

Speaking at the press conference, Mr Sandeep Singh, Managing Director, Tata Hitachi said, “We are very proud to launch SHINRAI in Bhubaneswar. Orissa is an important market for us and we are confident that this revolutionary backhoe loader will make its mark immediately. We dedicate this machine to our customer and dealer fraternity.”

Mr Hemant Mathur, Senior General Manager Sales and Marketing added, “The launch of Tata Hitachi SHINRAI in Bhubaneswar marks another milestone for us. We have launched the machine in South India, Chattisgarh ,Jharkhand, Bihar and Nagpur . With the Bhubaneswar launch today we are consolidating our reach and gradually extending our footprint to have a pan India presence by the end of the year.”

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