Conceptualised and scripted by Boathouse Media and AI-produced by Studio Blo, Shemaroo’s heartwarming festive campaign “Kindness Badhaye Goodness” has won the prestigious Baby Blue Elephant at the Kyoorius Creative Awards, celebrating creativity and innovation in advertising and storytelling.
Released during the festive season, the campaign beautifully captured how even the smallest act of kindness can create a lasting impact. With the message, “Chhoti si roshni bhi apna asar chhod jaati hai,” the film resonated deeply with audiences across digital platforms for its emotional simplicity and universal relevance.
The campaign was created for Shemaroo Entertainment under the thought #KindnessBadhayeGoodness, reinforcing the brand’s belief that small gestures of compassion can collectively make the world a happier place.
Speaking about the recognition, the teams behind the campaign shared that the award is a testament to the power of emotionally rooted storytelling combined with emerging AI-driven production capabilities.
Studio Blo, India’s pioneering AI Film Studio, has been making waves globally through its ambitious collaborations and AI-native storytelling initiatives. The studio is also co-producing the AI-generated series “WARLORD” with acclaimed filmmaker Shekhar Kapur. In addition, Studio Blo collaborated with filmmaker Rajkumar Hirani on an AI-native film for the Bajaj Group, further strengthening its position at the forefront of AI-powered entertainment and branded storytelling. The studio is also gearing up to announce its first major theatrical release created entirely using AI, marking another significant milestone in the evolution of AI-led filmmaking from India for global audiences.
“Winning the Baby Blue Elephant for Kindness Badhaye Goodness is incredibly special for us because it validates the idea that technology should amplify emotion, not replace it. At Studio Blo, we are constantly exploring how AI can help tell deeply human stories with scale, speed, and cinematic impact. This campaign with Shemaroo and Boathouse Media is a great example of how meaningful storytelling and innovative production can come together to create something memorable,” said Dipankar Mukherjee, Co-Founder & CEO, Studio Blo.
The Baby Blue Elephant win marks yet another milestone for the creative and production teams, showcasing how technology and emotion can come together to create culturally impactful storytelling.
