Aakanksha Gupta of The Other Circle Marketing and PR has been recognized as a woman leader of worth at the 5th edition of Social Samosa’s ‘Superwoman 2020’, which announced its top winners list coinciding with “Women’s Day” this 2020.
Amongst the 250+ entries across these categories – Media Leaders, Brand Marketers, Agency Professionals, and Bloggers/Creators – Aakanksha Gupta Founder & CEO of The Other Circle made it to the prestigious list that raises a toast to women with indomitable spirit and felicitates trailblazers from the media industry who share a common thirst for excellence in their respective fields.
The nominations were spearheaded by an esteemed jury panel namely Taru Kapoor – GM, Tinder India, Gunjan Arya – CEO, OML, Sonia Huria- SVP & Head, Corporate Marketing, Communications & Sustainability at Viacom18, Zenobia Pithawalla, Executive Creative Director, Ogilvy & Mather, Mumbai, Shwetal Basu, Head Marketing – Metro Brands Ltd.
Aakanksha Gupta has been arching The Other Circle, a marketing driven Public Relations agency since its inception in 2013. The company is known for its strong digital strategies, pioneers for helping biggest brands / celebrities in India reach their audience. She has been the driving force behind the agency’s portfolio having names like Bhuvan Bam, Malini Agarwal (Founder Miss Malini), Armaan Malik, Kidzania, Tea Box, World on a Plate – headlined by Michelin Star Chef Marco Pierre White, amongst others. The agency has enjoyed a YOY growth of over 50% each year.
A favorite in media circles, Gupta was also recently chosen for the Goldman Sachs 10,000 women initiative at IIM Bangalore in the last quarter of 2019, which is a global initiative to promote and recognize selective women entrepreneurs all around the world. Under her leadership, the agency was lauded as the top 10 players for Cohort 3 at the esteemed institution. She has also been recognised as CEO Magazine’s top 25 most influential women, Uppercrust’s top women driven PR agency owner of the decade and Insight Success’ ‘Women CEO’s / Media Company’ to watch out for in the recent past. She has led The Other Circle to win numerous nation-wide awards for her strategies for three consecutive years and her opinion has been valued by publications such as India Today, TOI, LBB amongst others.
“As a young agency which is less than a decade old, being featured as a leader worthy of recognition is a huge a responsibility – one that my team and I take very seriously,” mentions Aakanksha. “ To be featured alongside women of such high stature is humbling and I applaud Social Samosa’s initiative as it celebrates women who want to learn from and build each other to higher levels of personal and professional success. What this does is creates a community of comrades for life, and this support is priceless,” she adds.