Adani’s flagship brand FORTUNE roars with 360 degree campaign across India. After signing Akshay Kumar as the brand ambassador for Fortune edible oil.
Recently, Fortune oil wraps one of the largest Private Building Wrap of India at Mall Road, Kanpur. In order to bring the campaign to life Adani Wilmar partnered with OOH Specialized agency “Organized Outdoor Options” based out of Delhi to execute this. Fortune wraps two side of the building with total area over 12,000 Sq/ft. Making it one of the biggest private building wraps of India. Building wraps provide a medium that is unmissable, making this type of outdoor advertising very powerful in terms of promoting brand awareness and effectively conveying your brand message. Design of the wrap presents a lifelike image of the completed building rather than the scaffolding and the end result is truly stunning.
On the completion of the project, Rohit Markanday, Head Trade Marketing, Adani Wilmar Ltd shares “Objective of this visibility drive was to create the disruption in OOH mediums available as it creates the lasting impression in the mind of TG. This structure is a landmark in Kanpur city. So we decided for wrapping it. My team members Vinay Sharma and Kishlay Chandan did the recce of the place and studied about the apt printing medium which can create the lasting impact. Post research we zeroed in for two media SAV on one side and One-way vision on the other, so that natural light can pass through glass façade”.
Organized Outdoor Options Team really did a fantastic job in short period of time. And as soon as the wrap up work was over we started getting calls from our Trade Partners for the impactful branding done in their city.
