Admitad, a global partner networking and performance marketing company, has analyzed over 200,000 online orders in India during Valentine’s Week 2025, uncovering a significant rise in online shopping and evolving consumer preferences. Compared to the same period in 2024, the number of orders increased by 11%, while the Gross Merchandise Value (GMV) of transactions grew by 15%. The average order value (AOV) also rose, from ₹1,920 in 2024 to ₹2,080 in 2025, indicating higher spending per transaction. Mobile shopping continued to dominate, with 52% of orders placed via mobile devices, up from 51% last year.
The analysis highlights the most popular product categories among online shoppers during Valentine’s Week. Clothing, footwear, and accessories led with a 33% share of all orders, followed by household appliances and electronics at 22.5% and home goods at 15%. Personal care and pharmacy products accounted for 9%, while toys and child goods made up 7%. Luxury items such as jewelry and flowers each represented 2% of total orders.
The travel segment, including tickets and hotel bookings, captured over 6% of total Valentine’s Week sales, reflecting an increasing trend of gifting experiences. In terms of year-on-year growth, fashion items surged 26%, electronics grew 13%, and home goods increased 11%, highlighting shifting gifting priorities among consumers.
“Valentine’s Week 2025 demonstrates that Indian consumers are embracing a diverse range of online purchases, from fashion and electronics to home goods and travel experiences,” said Neha Kulwal, Managing Director APAC & India, Mitgo. “The sustained growth in both order volume and average spending underscores the expanding role of e-commerce and partner networks in connecting brands with the right audiences at the right time.”
