TLDR: Amorepacific celebrates its 80th anniversary with “Amorepacific Day,” a three-day beauty sale offering up to 30% off across its iconic K-beauty brands like Laneige, Innisfree, Etude, and Sulwhasoo, available on major online and offline platforms.
Amorepacific, the global Korean beauty giant behind much-loved brands like Laneige, Innisfree, Etude and Sulwhasoo, is proud to mark its 80th Anniversary with the launch of Amorepacific Day- a three-day beauty celebration from 5th to 7th September.
For the very first time, Amorepacific Day will be live across all major beauty platforms like Nykaa, Sephora, Tira, Myntra, Amazon, and offline stores nationwide bringing this special milestone to beauty lovers everywhere. Customers can enjoy up to 30% off across Amorepacific’s iconic brands, along with exclusive offers on bestsellers and skincare innovations that have defined the brand’s journey.
"Turning 80 is not just about looking back, it’s about celebrating the beauty we’ve built together and the innovation that keeps us moving forward," said Paul Lee, Managing Director & Country Head of Amorepacific India. "With Amorepacific Day, we want to thank every consumer and partner who has believed in Laneige, Innisfree, Etude, and Sulwhasoo over the years. This milestone is also a reminder of the shared journey we’ve been on, a journey of redefining beauty, championing innovation, and honoring our heritage. As we look ahead, we invite everyone to participate in shaping amore beautiful world with us, as we continue to inspire, innovate, and set new benchmarks for K-beauty together."
Over the past eight decades, Amorepacific has transformed the beauty landscape with breakthrough innovations, including Sulwhasoo’s First Care Activating Serum, Laneige’s Water Sleeping Mask, Innisfree’s Green Tea range and Etude’s cult-favorite makeup essentials.
This year, Amorepacific Day is not just a celebration of heritage, but also a glimpse into the brand’s future- one driven by innovation, sustainability, and inclusivity, ensuring K-beauty continues to inspire the world.
Amorepacific Day Sale Details:
- Dates: 5th – 7th September 2025
- Platforms: Nykaa, Sephora, Tira, Myntra, Amazon, and offline stores
- Offer: Up to 30% off across Laneige, Sulwhasoo, Innisfree, and Etude
With Amorepacific Day now open across all portals for the very first time, the brand invites beauty enthusiasts across India to discover their favorites, explore new icons, and be part of this unforgettable milestone in K-beauty history.
