TLDR: Anmol Industries, a leading packaged food company, is significantly expanding its pan-India presence, increasing distribution in Tier II-III towns and digital platforms, and launching new product lines including lighter-baked variants, cakes, wafers, and bite-sized snacks. The company is also strengthening its international footprint across Asia, the Middle East, Africa, and Latin America.
Anmol Industries Limited (Anmol), one of India’s leading packaged food companies, is expanding its presence across the country. The firm has announced plans to broaden its presence in eastern, northern and southern India as well as increase distribution in Tier II–III towns, and digital platforms.
Some of this growth includes the addition of a new line of products, reflecting shifting consumer preferences — from lighter-baked variants to dense cakes, wafers, and bite-sized snacks.
At each stage of manufacturing and packaging, the company has strict quality control processes in place. Even before production begins, Anmol performs quality checks of raw materials with certified suppliers and stringent in-process testing. Automated, tamper-proof packaging and microbiological testing ensure consistent quality prior to placing products into the market.
Anmol has seven state-of-the-art production plants positioned in Greater Noida, Ghaziabad, Dankuni, Thakurganj, Hajipur, Bhubaneswar, and Guwahati. Strategically positioned to ensure nationwide supply efficiency, these plants follow globally recognized food safety standards, including ISO 22000, FSSAI, HALAL, KOSHER, FDA, BRC (Grade 1), and IFS—making Anmol among the first Indian biscuit brands to achieve IFS certification by SGS. Together, these units have a combined production capacity running into several lakh tonnes annually.
The plants are fitted with automated packaging and baking lines, energy-efficient furnaces, robotic palletisation and real-time monitoring of processes using ERP and SCADA systems. There are in-house quality labs in each plant for incessant analysis and testing, and a Central R&D Centre at Greater Noida keeps innovating and ensuring that all products are on par with the company’s high-quality standards. The company also keeps embracing Industry 4.0 norms providing data-driven efficiency and consistency in production lines.
Speaking on the expansion, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited said, “Our goal is to bring the joy of snacking to more families while keeping up with what consumers want. We know customers across the country enjoy our products — from healthier biscuits to indulgent cakes and convenient snack packs. That’s why we are committed to making them available wherever people shop, whether in towns, villages, or online, so everyone can enjoy our blend of convenience, taste, and choice.”
Sharing his perspective on the company’s long-term vision, Mr. Choudhary added, “As we grow, our focus remains rooted in value and trust. Rural and Tier II–III markets continue to drive our success, but we’re equally investing in modern trade, exports, and product innovation to build Anmol into a global snacking brand from India. We see every market, big or small, as part of the same story — one where quality and accessibility go hand in hand.”
Consumer insights collected from exhibitions, events and online interactions are important in influencing product development for Anmol. These have led to new product ranges — lighter baked snacks for health-aspect consumers and indulgent delicacies for younger consumers and families.
Expansion still arises from rural and semi-urban areas, where Anmol emphasizes affordability and everyday value. Its products begin at a mere ₹5, with family and economy packs designed for frequent household use. The firm is also strengthening its base in prospective regions such as Andhra Pradesh, Telangana, Karnataka, and Maharashtra, apart from dominating eastern and northern India.
Enhanced distribution channels, region-specific promotional campaigns, and trade excellence initiatives provide a solid presence and visibility in these emerging markets. Anmol is also expanding its presence in modern trade and e-commerce platforms to reach urban and younger consumers more effectively.
Anmol also has an attentive consumer feedback and grievance redressal mechanism through toll-free helplines and exclusive email support. Each piece of feedback is personally gone through and incorporated into product quality enhancement and upcoming R&D projects.
In addition to its strong domestic focus, Anmol is steadily growing its international footprint with exports across Asia, the Middle East, Africa, and Latin America, further reinforcing its vision of becoming a globally loved snacking brand from India.
