A joint venture between Bharti Enterprises, Bharti AXA Life Insurance announced details of its new organization purpose – ‘In a complicated world, we make insurance simple’ and ambitions for the future. Bharti Enterprises is one of India’s leading business groups, and AXA is one of the world’s largest insurance companies. In order to establish itself as a challenger brand, the company started its transformation journey last year and laid down the foundation for a clear 5-year roadmap. Bharti AXA Life has partnered with Ankur Warikoo, in order to extend its purpose of simplifying insurance and providing innovative solutions to the consumers. Ankur Warikoo is the co-founder of nearbuy.com, entrepreneur, angel investor, and influencer, educator. Along with Ankur, Bharti AXA Life will be launching a six-part knowledge series – ‘Plan Smart With Ankur’ that will be aimed at answering key consumer questions around simplifying financial jargon, life insurance, and helping Indians make smart financial decisions.
Bharti AXA Life and Ankur Warikoo will spread awareness, engage, and educate consumers on the need, importance, and key factors to keep in mind while selecting life insurance. The campaign aims at addressing all pertinent questions that still seem to confound consumers. Along with Ankur, Mr Parag Raja, MD & CEO – Bharti AXA Life Insurance will also be answering key questions asked by viewers over the course of this series.
Speaking on the collaboration and new video campaign Mr. Parag Raja, MD & CEO, Bharti AXA Life Insurance said, “We are living in unprecedented times. The need to be conscious and wary of our physical and financial well-being has never been more crucial than it is now. Evident through this video series we have commenced with Ankur Warikoo, making insurance simple to understand can lead to greater insurance penetration in the country. At Bharti AXA Life, we take pride in going the extra mile to understand the challenges and experiences that people face in terms of financial health and planning and believe that this association would help us drive an extensive awareness campaign on the need for insurance.”
Commenting on the collaboration, Mr. Ankur Warikoo, Entrepreneur and Content Creator, said, “With this initiative, we aim to draw focus towards everyone’s role in achieving a healthier and financially secure future. I personally believe, that before investing anywhere else, one should invest in life insurance to secure future risks. Through this series in association with Bharti AXA Life as my knowledge partner, I will be answering the most basic questions people have around life insurance. It is essential to spread awareness about the importance of life insurance, especially during the uncertain times that we live in. We would like to raise the bar on insurance awareness by making insurance simpler for people.’’
“The insurance industry is full of jargon and term & conditions. This has made the consumer averse of the category. Further, the lack of understanding of the need and benefits of life insurance acts as a key barrier to purchase. With this partnership with Ankur Warikoo, our objective is to ditch the jargons and answer key questions around life insurance in the most simplistic manner possible. We believe, the campaign will help Indians, especially millennials, do a well-rounded financial planning.” Said Geetanjali Kothari, Head of Marketing, Bharti AXA Life Insurance.
Bharti AXA Life’s new purpose and values are at the heart of the brand manifesto ‘Do The Smart Thing’ which empowers the new-age consumers to deal with unpredictability in achieving life goals and assist’s them with solutions to choose certainty when it comes to planning for life’s big goals.
Watch Plan Smart With Ankur Episode #1 below:
