BREEZER, the leading RTD (ready-to-drink) brand in India, has introduced its latest Mango Peach variant today, expanding the brand’s range of fruit-flavored ready-to-drink offerings. This bold fusion of tropical Mango and fresh Peach flavors aims to strengthen BREEZER’s dominant market share in the rapidly growing Indian RTD segment – reinforcing its position as the market leader in this promising category.
With a refreshing burst of mango and a peachy twist, BREEZER continues to captivate evolving tastes with its innovative and exciting flavor combinations. This new Mango Peach variant is all about adding a splash of fun to your day, whether you’re at a beach party, a house gathering, or simply unwinding after a long day. BREEZER’s playful spirit shines through with this lively fusion, making it the perfect companion for those who love to mix things up and enjoy life’s vibrant moments.
The Indian RTD category is projected to grow at a CAGR of 10.3% between 2021-26, and BREEZER is poised to leverage this growth with innovative new offerings. As the pioneer of popular fruit-flavored RTDs in the Indian market, BREEZER continues to captivate evolving consumer tastes with novel and experimental flavor combinations. The brand’s latest innovation, BREEZER Mango Peach marks the 6th addition to BREEZER’s vibrant range – adding to the brand’s diverse array of fruit-flavored offerings. This latest addition will be available in 275ml bottles across Goa, Maharashtra, Karnataka, Telangana, Uttar Pradesh and will soon be available across India.
As part of the marketing strategy for the BREEZER Mango Peach launch, a series of consumer-focused activations are planned to enhance engagement and build excitement around the new flavor. These initiatives include tasting sessions aimed at offering consumers a first-hand experience of the vibrant Mango Peach blend. Additionally, the brand will have a strong presence at key events across the country, ensuring that BREEZER Mango Peach is prominently featured in settings that resonate with its target audience. These activations are designed to connect with consumers organically, further solidifying BREEZER’s position as a leader in the RTD category.
Ayaesha Gooptu, Head of Domestic Spirits and RTD, said, “With the launch of Mango Peach, BREEZER is once again setting the standard for innovation in the RTD segment. This exciting new variant combines the tropical richness of mango with the refreshing zest of peach, offering a unique taste experience that caters perfectly to the evolving preferences of our consumers. We are thrilled to introduce this flavor across key markets and are confident it will become a favorite among Indian consumers looking for a delicious and easy-to-drink to enjoy with friends and family.”
India represents one of the most compelling spirits markets globally, particularly in the rapidly growing RTD category. According to the Bacardi Cocktail Trends Report 2024, over 1 in 2 consumers are increasingly seeking fruity (57%) and sweet (52%) flavor options, reflecting a broader trend toward experimentation and a desire for innovative drinking experiences. With consumers becoming more adventurous in their choices, the launch of BREEZER Mango Peach not only enriches the BREEZER lineup but also taps into India’s evolving palate. This new flavor resonates with the spirit of exploration and discovery, offering a refreshing burst of mango with a peachy twist that perfectly aligns with the demand for unique and exciting blends.
