Prime Focus Technologies (PFT), today announced that its flagship product CLEAR Media ERP has successfully gone live to automate the content supply chain for the UK public service broadcaster, Channel 4.
CLEAR has onboarded Channel 4’s content suppliers, including major studios, migrated petabytes of the latter’s archive, and has qualified its delivery BOTS supplying content to its video-on-demand platform, All4, and all its other digital partners. CLEAR, at the heart of this deployment, is integrated with Channel 4’s scheduling system and orchestrates workflows across third-party vendors, including Localization, Postproduction, and Playout for all Channel 4’s linear & digital platforms. Additionally, working closely with the broadcaster and its commercials aggregators, CLEAR, for the first time in the UK, supports the AS-11 X6: MXF Program Contribution – DPP HD Commercials & Promotions standard for the delivery of finished HD Commercials and Promotions to Channel 4.
Andy Bell, Chief Engineer, Channel 4, said: “To manage a complex operation set up like ours and entirely undertake this project during the pandemic was not an easy feat. I’d like to credit PFT as a superb strategic partner who helped us get out of a tough spot, recover and help go live with CLEAR so we could resume our Media Services operations.”
Nick Kaimakami, Executive Vice President & Head – EMEA & USA East, Prime Focus Technologies, said: “What we have done for Channel 4 is a reflection of what a modern content supply chain automation looks like – one platform to automate the supply chain across a multi-vendor network of service providers for both linear & digital businesses. CLEAR’s unique & proven architecture of the application going to where the content is, helped us combine Cloud & our Leeds hybrid cloud infrastructure with running the Media & Online Operations.”
Late last year, PFT launched a new hybrid-cloud media center in Leeds to help manage the content operations. The company’s physical facility close to the City Center of Leeds is located near Channel 4’s new national headquarters.
PFT will showcase next-generation AI-led supply chain automation at NAB 2022. Visit us at 4233MR and W3624C for a demo of CLEAR. To schedule a meeting with us, click here.
