India’s leading Hindi business news channel, CNBC-Awaaz has always been a frontrunner when it comes to enabling and empowering consumers with the right knowledge and guidance to help them make the most of their finances. The new brand campaign of the channel reiterates the brand promise of ‘Munafe Ki Baat’ to its viewers.
Munafe Ki Baat emerges from this core value proposition that prioritizes its motto towards the audiences, and that is, ‘Munafa’. The campaign highlights how CNBC-Awaaz forms a significant part of their profitable financial decisions in their lives. The brand has deployed a 360-degree campaign across television, digital, social media, outdoor, in order to amplify the campaign further. Also, the campaign shows series of testimonial videos depicting consumers sharing their ‘Munafa’ stories related to the brand, along with show-specific content pieces, outdoor, digital and dedicated social media campaigns.
Commenting on the same, Shailendra Bhatnagar, Managing Editor, CNBC-Awaaz said, “The core philosophy of CNBC-AWAAZ has always been the viewer’s profit i.e. Munafa. It has been our endeavour to bring innovative and specialized content across a variety of genres to help consumers from different walks of life understand the dynamic financial and business landscape with utmost ease and benefit from it. By leveraging our strong editorial expertise and expert-led insights, we enable them to make better financial decisions at every stage of their lives. ‘Munafe ki Baat’ is our way of reliving our journey and renewing our commitment to our viewers.”
Adding to this Smriti Mehra, CEO Business News, Network18, said, “With this campaign, our endeavour has been to bring alive the proposition of ‘Munaafe Ki Baat’ which is at the very core of the brand, through innovative formats – advertising on OTT platforms, leveraging social and digital in a big way with curated properties, deploying an outdoor campaign across key markets of Mumbai and Gujarat, amongst others.”