TLDR: Excelia, a French higher education group, has unveiled a new brand identity, including a redesigned XL logo and the baseline ‘Intelligences for our futures’, to reflect its growth, strategic ambitions, and commitment to excellence and innovation across its four campuses and three schools.
Excelia (France) is launching a new brand identity that reflects its growth, spanning its four campuses and three schools. This new identity highlights its maturity as a higher education group and its ambition to deliver excellence in education and innovate for the future.
The new visual identity is the result of collective reflection
Developed after a wide-ranging survey of students, employees, and alumni, the new platform builds on Excelia’s strengths: high-quality teaching, innovative pedagogy, and growing reputation. Respondents called for a modernised logo, a more ambitious visual identity, and a brand aligned with Excelia’s transformation into a multi-campus group (La Rochelle, Tours, Orléans and Paris).
The new brand aims to unite and strengthen Excelia’s vision
The new platform establishes a coherent group identity, positions Excelia as a visionary higher education brand, and supports its internationalisation. It will be leveraged across communication, marketing, recruitment, and development in an increasingly competitive environment.
The essentials of Excelia’s new identity reflect the group’s values
The redesigned XL logo combines openness, transparency, and strength, with the Excelia name now in red capital letters. The three subsidiary schools (Excelia Business School, Excelia Hotel and Tourism School, Excelia Communication School) will have distinctive logos with bright colours, unified by Excelia’s corporate blue. Together they embody the group’s values: Sharing, Humanity, Courage, Responsibility, and Commitment.
The new baseline embodies the strategic plan
The baseline Intelligences for our futures is inspired by the 2025-2030 strategic plan, reflecting Excelia’s commitment to harnessing diverse forms of intelligence for society’s future. Aligned with its strategic plan, the new identity reinforces Excelia’s ambition to nurture intelligence, address societal and environmental challenges, and train the leaders of tomorrow.
“This new brand platform embodies the ambitious strategic project of Excelia, a rapidly growing higher education establishment of public interest, which is reaffirming its role as a committed player and a benchmark in a rapidly changing world. It also reflects our desire to reiterate our purpose and vision: to bring together diverse forms of intelligence to support the emergence of new futures” said Bruno Neil, CEO of Excelia.
“In recent years, Excelia and its schools have undergone significant development, marked by both growth and diversification. In a highly competitive environment, this new brand platform is a strategic tool to strengthen Excelia’s visibility and attractiveness, in France and internationally. It allows us to assert our positioning and highlight the distinctive identity of Excelia and its schools. Designed collaboratively, it expresses our dynamism, our unique characteristics, and our collective ambitions in a modern and authentic way”, added Christine Bracaval, Director of External Relations & Communications, Excelia.
