Two years after pioneering Al in news with India’s first Al anchor Sana, India Today Group is now pushing the boundaries of music through Stage AajTak.
The Al-driven music personalities Aishan and Ruh blend technology, art, and limitless engagement to reshape the entertainment landscape.
“A-POP is more than a genre-it is a fluid, evolving, and collaborative creative process. It merges human imagination with Al capabilities, producing music that is unrestricted by conventional limitations.” Says Kalli Purie, Managing Director and Vice Chairperson, India Today Group.
By signing up Al pop stars, this move may define the new frontier of music and entertainment.
Aishan and Ruh are not just virtual personas-they engage, create, and adapt in real time, offering a rich experience of sound and emotions. Their music is now available across leading streaming platforms and social media.
