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Kajal Aggarwal associates with Piramal Lacto Calamine®

Shreoshree Chakrabarty March 15, 2021
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Leading actress Kajal Aggarwal associates with Lacto Calamine®, the flagship skincare brand of Piramal Pharma. The company’s Consumer Products Division announced the association recently. Including facial wipes, oil control lotions, face wash and sunscreen Piramal’s Lacto Calamine® have a range of trusted skincare products. By virtue of the product’s brand promise, the core of the brand offering is a daily clear, matte look to absorb excess oil and prevent oily skin related problems like dark spots, pimples, patchy skin and blackheads.

“We are pleased to bring together the winning combination of Lacto Calamine®, a deeply trusted and efficacious skin care brand and Kajal Aggarwal, who embodies modern-day contemporary beauty. Lacto Calamine®, has millions of loyal consumers in the country and Piramal is committed to continue to enhance and enrich its unique product offering,” said Nandini Piramal, Chairperson, Piramal Pharma Limited.

Speaking on her association with Lacto Calamine®, actress Kajal Aggarwal said, “I am delighted to associate with Piramal’s Lacto Calamine®, a trusted product that I have personally grown up using. I identify with the brand’s vision of redefining how women look at their daily beauty regime – with minimal effort to enable timeless beauty.”

Piramal’s Lacto Calamine® has always been synonymous with deep expertise and trust. Ranging from using it as a soothing solution for rashes and blemishes to oily skin and related problems such as pimples and patchy skin, consumers use and recommend it for everything. The brand has grown its presence across multiple channels over the last few decades including E-commerce, chemists, hyper-super modern retail outlets, cosmetic and general stores. By becoming the preferred brand for consumers facing problems related to oily skin, the brand intends to strengthen its position in the skincare market. In addition to the current product range, Piramal’s Lacto Calamine® plans to enter into new-age formats of beauty and skincare.

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