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Kansai Nerolac reconstitutes its iconic ‘Ghar Ki Raunak’ jingle into a song

MediaInfoline October 15, 2018
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Kansai Nerolac Paints Ltd. (KNPL) has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India. Titled as ‘Ghar Ki Raunak’, it is the first time that the jingle has been recreated into a song.

One of the most loved and recalled brand tunes present in the country, the historic Nerolac jingle has been winning people’s hearts over decades. The ‘Ghar Ki Raunak’ song has been sung in 8 popular regional languages viz: Hindi, Bangla, Malayalam, Marathi, Punjabi, Telugu, Tamil and Kannada, as the brand deepens its connect across audiences. The coming-of-age composition embraces contemporary arrangements and beats while keeping the nostalgia intact.

The versions have been sung by talented Bollywood and regional cine artists Nakash Aziz, Jonita Gandhi (Hindi), Shalmali Kholgade (Marathi), Gayathri Ashokan (Malayalam) and Antara Mitra (Bengali).

Speaking on the occasion, Mr. Peeyush Bachlaus, Head – Marketing, Kansai Nerolac Paints Ltd said, “Painting in India is considered synonymous with celebrations & happiness in our lives; be it big festivals or milestones like job promotion & welcoming a guest etc. A painted wall helps relive these celebrations even after they are over. The richness of our regions prompted us to explore occasions and weave them through the language of music that people would enjoy. Using the iconic Nerolac jingle was a natural choice.”

Mr. Bachlaus added, “Most of our older customers can relate to the iconic jingle. This song is a step forward, in addition to our revamped website in multiple languages, to connect with the younger audience.”

Composer Pritam Chakraborty, founder of Jam8 said, “Jam8 is setting a fantastic pace for itself as a platform for young musicians. They have created the music for the Nerolac ‘Ghar Ki Raunak’ song in 8 languages. I love the sound of it and want to congratulate the team on it. It is indeed a privilege to be associated with a legendary brand like Kansai Nerolac – a name and a jingle that we all have grown up with“.

The song is being released on various OTT platforms, radio channels and social media.

SONG CREDITS:

LYRICISTS: Shloke Lal (Hindi), Deepanshu Acharya (Bengali), Keeran Satpute (Marathi), Siddhant Kaushal (Punjabi), Jay Kumar (Malayalam), Ramki (Tamil), Surendra (Kannada), Anand (Telugu)

COMPOSED BY: Ana Rehman for Jam8.

Tune in the songs here: 

Hindi: Link

Bengali: Link

Malayalam: Link

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