Founded in 2010 as an eyewear portal, Lenskart innovated and gradually took the omni-channel approach and today sells through its E commerce website as well as Offline stores. The brand adds yet another feather in its cap with the launch of its 300th store in India. As a part of the company’s bullish expansion plans, Lenskart is amongst the fastest growing retail chains in India, with a vision to make eyewear accessible even in the smallest of Indian towns. The stores are unique in which they don’t store inventory and orders are placed through iPad and served from a central warehouse.
Lenskart.com has been at the forefront of the rapid evolution and growth of the Indian e-commerce industry, and is focusing only on eyewear. Over the years, the company has not only established itself as a strong online player but has also strengthened its retail presence with its 300 brick-and-mortar stores located in 80 plus cities. The 300th Lenskart store has recently opened up at Green Park, a premium high street marketplace in the National Capital, spread across 320 sq. ft., to deliver an immersive experience to the consumers.
Expressing his excitement on the occasion, Mr. Peyush Bansal, Founder and CEO, Lenskart.com said “Omni channel is the right way to build consumer backward retail. We have implemented lot of innovation in our stores to keep them small, lean and profitable. We have opened 90 stores in 90 days, and this is because of technology & process while keeping frontend simple. ”
550 million people in the country need reading glasses but only 170 million people wear them. The company offers unparalleled services like online eyewear selection, personalized services, stringent quality checks, prompt deliveries, one-year product warranty, 14-days no-questions-asked return policy and convenient payment options to consumers. Lenskart’s Omni channel presence enables customers to place their orders through IPad post eye-examination. The unique services like 3D Try On, Home Trial, Home eye check-up and the use of use robotic technique that delivers glasses which are accurate to 3 decimal places, has revolutionized the eyewear industry of India.
Started with the vision to create awareness about eye care and making affordable yet stylish eyewear accessible, Lenskart has left no stone unturned in making eyewear accessible in India and has successfully established itself as a truly national brand. Lenskart.com stores are not only in metros like Delhi, Mumbai, Bangalore, Chennai, Kolkata but present across the length and breadth of the country in smaller cities like Agartala, Ludhiana, Vadodara, Kota, Vizag etc. One could click on http://store.lenskart.com/ to know the nearest store location or give a missed call on 1800 111 1111
