Pepsi Global announces the launch of Pepsi Football Nation, a global platform designed to bring football culture into everyday life from Rio de Janeiro to London. For more than fifty years, Pepsi has been part of football’s defining moments. From world-class tournaments and stadium events like the UEFA Champions League and the Kick off Show presented by Pepsi to community competitions, the brand has consistently been part of the moments that matter most to fans.
Football unites people around the world, forming communities bound by belief, rivalry, ritual, and
shared passion. It is this global community that inspires Pepsi’s latest chapter in football. Football’s influence extends far beyond ninety minutes on the pitch. It lives in the anticipation before kick-off, the traditions that build belief, the conversations that continue long after the final whistle, and the rituals woven into daily life. With this understanding, Pepsi brings all its football activity together under Pepsi Football Nation, guided by one ambition: Pepsi Celebrates How Football Feels Around the World. The platform reflects that football is shaped as much by culture and connection as by performance.
Together, these initiatives create a connected ecosystem that mirrors how fans experience football
every day. The excitement leading into a match, the emotional highs and lows during play, the
memorable moments that become stories, and the conversations that keep the spirit of the game alive
long after the final whistle. Pepsi Football Nation brings global scale and local passion together in a
shared celebration of football culture wherever the game is played and however it is experienced.
Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo, says: “For more than
five decades, Pepsi has been at the heart of global football culture, bringing the game beyond the pitch
and into the worlds of music, entertainment and fandom. As football continues to grow and attract more
diverse audiences, our opportunity is not only to show up in the sport, but to elevate the emotional
energy that makes it unforgettable. Pepsi Football Nation is our next step: a platform that celebrates the
passion, personality and shared experiences that unite fans everywhere. It reflects our commitment to
driving cultural impact and creating deeper connections with consumers around the world.”
Pepsi Football Nation brings football to life across multiple expressions. From always-on digital and
social content rooted in fan conversation, humour, and cultural relevance to anthem-led storytelling
inspired by the chants and songs that are part of football culture, the platform highlights real fan voices
through creator and influencer collaborations. It amplifies food and meal moments where Pepsi is a
companion to matchday experiences and extends into in-store and on-pack activations that turn
everyday Pepsi moments into celebrations of the game.
