Saregama is launching Saregama Carvaan, the portable digital audio player with in-built stereo speakers and 5000 evergreen Hindi songs inside, in United Arab Emirates. This audio player combines the best of digital technology with the convenience and ease of use of a physical form factor. Carvaan in UAE is now available in Thomsun chain of outlets in Dubai, Abu Dhabi and Sharjah and will very soon be available at other outlets too.
These 5000 songs available on Carvaan have been handpicked using data analytics and categorised based on singers, lyricists, music composers, moods etc. Each category can be selected by turning a jog-dial. So with a simple turn of a knob, one can switch from Kishore Kumar classics, to R.D Burman’s pulsating hits, to timeless love songs or to soulful Sufi tracks – all in their original versions, back-to-back without any ads. Carvaan’s music collection also includes the entire Ameen Sayani’s Geetmala collection spanning 50 years.
With the option to tune into FM Radio, Carvaan doubles up as a home radio too. It’s possible to enjoy one’s personal collection of songs by plugging in a USB drive or streaming songs from a phone to Carvaan via Bluetooth. It works on a rechargeable battery that lasts up to 5 hours. The product comes with a one-year warranty applicable all over the UAE. All of these features make Saregama Carvaan a new and unique gifting option for your loved ones for all occasions.
Vikram Mehra, Managing Director of Saregama India says, “There has been a lot of demand for Carvaan from the Indian sub-continent diaspora living in Dubai. It’s a perfect treat for anyone living away from home and missing good old Hindi music. There’s an inherent nostalgic charm in the songs of yesteryear, especially if it gives a perfect lean-back uncomplicated ala 70s Vividh Bharti experience. We are thrilled that after a successful launch in USA and Canada, Carvaan is launching in UAE, and this connect with the diaspora is complete. It’s the perfect gift for your family and friends’’
Carvaan is being launched in the classic colour of Porcelain White.