Tata Consumer Products expands its product portfolio with the launch of Grade 1 Kashmiri saffron under the Himalayan brand, offering consumers a pure and high-quality saffron experience. The saffron is sourced directly from Kashmir and comes with an AI-enabled QR code for authenticity verification.

Tata Consumer Products Sets a New Standard in Saffron Quality with Himalayan Brand

Tata Consumer Products’ entry into the premium Kashmiri saffron segment with its Grade 1 saffron under the Himalayan brand marks a significant and positive move for both the company and consumers. With a strong focus on expanding into new categories with differentiated products, Tata Consumer Products has taken a step towards offering high-quality saffron to the market with its provenance brand.

Kashmiri saffron is widely recognized as one of the best in the world, surpassing saffron sourced from other regions in terms of its purity and key compound concentration. By sourcing Grade 1 Kashmiri saffron directly from the valleys of Kashmir, Himalayan ensures that consumers receive a product of exceptional quality. The high crocin content of Kashmiri saffron compared to Iranian saffron further highlights its beneficial properties for consumer well-being.

One of the critical challenges in the saffron category in India is the prevalent adulteration and a lack of awareness among consumers regarding different varieties. Recognizing this, Himalayan saffron packs come with a unique AI-enabled QR code that allows consumers to delve into an immersive experience and learn about the saffron’s journey from the Kashmir Valley. By entering the batch number on the pack, consumers can verify the Kashmiri origin, purity, and Grade 1 quality certificate from an accredited lab, fostering trust and transparency.

Tata Consumer Products’ commitment to providing premium quality products that consumers can trust is evident in the introduction of Himalayan Saffron. This move not only showcases the company’s dedication to excellence but also addresses the needs of discerning consumers who seek authentic and superior saffron. The availability of Himalayan Elevation Kashmiri Saffron across India in select premium outlets, leading e-commerce channels, and Tata Consumer’s own D2C platform makes it easily accessible to a wide range of customers.

With its competitive pricing, the 1 g and 0.5 g pack options cater to different consumer preferences and budgets, further enhancing the inclusivity of the Himalayan saffron brand. This move by Tata Consumer Products sets a new standard in the saffron market, emphasizing the importance of trust, authenticity, and quality for consumers.

Overall, Tata Consumer Products‘ foray into the premium Kashmiri saffron segment with its Grade 1 saffron under the Himalayan brand is an exciting development in the industry. The company’s commitment to delivering excellence and its unique QR code enabled experience truly sets it apart, providing consumers with an unparalleled Himalayan experience and unmatched trust assurance.

Tata Consumer Products enters Kashmiri Saffron segment with premium Grade 1 Saffron under its Himalayan brand

Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, today announced its entry into the premium Kashmiri saffron category under its provenance brand- Himalayan. This launch is in line with the Company’s focus on expanding into new categories with differentiated products with strong quality credentials. With the launch of Grade 1, 100% pure Kashmiri saffron, the brand Himalayan is extending its existing product portfolio comprising of Natural Mineral water, Honey, and Fruit Spreads into this new category. Himalayan is directly sourcing the Grade 1 Kashmiri saffron, recognized for its purity and quality, from the picturesque valleys of Kashmir.

The superiority of Kashmiri saffron lies in it widely being recognized as one of the best in the world. It surpasses saffron sourced from other regions like Iran which is a major exporter to India in terms of its high concentration of key compounds crocin, safranal and picrocrocine giving it the deep red color and distinct aroma. Kashmiri Saffron has a crocin content of 8.72% vs Iranian Saffron which has 6.82% as per Quality Control Lab, Directorate of Agriculture, J&K making it more beneficial for consumer’s well-being.

Given the adulteration prevalent in the category, there is a trust deficit in the saffron category in India and a lack of awareness among consumers on how to distinguish between the varieties available in the market. Saffron is graded on a scale of 1 to 4 based on its quality, with Grade 1 being the most superior grade.

Each pack of Himalayan Saffron establishes its quality credentials by not only beautifully capturing visually the process of how Saffron is processed but also comes enabled with a first of its kind AI enabled QR code. Consumers can scan the code for an authentic Himalayan experience which virtually transports them to Kashmir Valley. In addition, they can see for themselves the “Kashmiri origin, purity & Grade 1 Quality certificate” from a NABL accredited lab for their pack by entering the batch number on the pack. For more information, consumers can type in their queries regarding saffron in the ChatGPT powered section. They can also explore saffron recipes and learn how to test the purity of saffron at home, further augmenting this unique experience.

Commenting on the launch, Vikram Grover, MD NourishCo Beverages Limited, a fully owned subsidiary of Tata Consumer Products, said, “We are thrilled to introduce Grade 1 Kashmiri Saffron under the Himalayan brand. Trust is paramount in the saffron category, and we firmly believe that Himalayan’s heritage and commitment to quality make it the ideal choice for consumers. Furthermore, our unique QR code enabled experience, allows us to offer our consumers an unparalleled Himalayan experience and unmatched trust assurance.”

Tata Consumer Products continues to deliver on its promise of providing premium quality products that consumers can trust. The introduction of Himalayan Saffron exemplifies the company’s commitment to excellence and its passion for addressing consumer needs.

Himalayan Elevation Kashmiri Saffron will be available across India in select premium outlets, leading e-commerce channels, and Tata Consumer’s own D2C platform- Tata Nutrikorner https://www.tatanutrikorner.com/

The 1 g pack of Himalayan saffron is priced at Rs. 650 (MRP incl. of all taxes), while the 0.5 g pack is priced at Rs. 370 (MRP incl. of all taxes).