Tribes, India’s most awarded integrated communications agency, announced a strategic investment in DGTOOHL- a Mobiyoung Product, a data-driven out-of-home (OOH) media company specialising in programmatic DOOH and real-time audience intelligence.
The investment marks another strategic step in Tribes’ ongoing expansion of its integrated media and technology ecosystem, further strengthening its OOH and digital media capabilities while enabling clients to access more intelligent, measurable, and performance-led outdoor solutions.
Commenting on the investment, Gour Gupta, Chairman, Tribes, said “We are delighted to welcome DGTOOHL– a Mobiyoung Product into the Tribes ecosystem. The OOH industry is undergoing a significant transformation, moving from static visibility to data-led, measurable impact. DGTOOHL’s strong focus on technology, programmatic capabilities, and audience intelligence complements our integrated capabilities seamlessly. Together, we will be able to deliver more precise, measurable, and impactful solutions for our clients while accelerating the evolution of OOH as a performance-driven medium.”
DGTOOHL- a Mobiyoung Product has been at the forefront of redefining OOH as a performance-led medium. Led by a team with over 18 years of industry experience, the company combines geospatial intelligence, mobile SDK data, and programmatic infrastructure to deliver highly targeted and adaptive outdoor campaigns.
Mayank Sharma, Co-Founder & CTO, DGTOOHL- a Mobiyoung Product, added, “This partnership is built on a shared vision of transforming OOH into a truly data-first, outcome-driven medium. As the lines between digital and physical media continue to blur, brands are looking for intelligent, integrated solutions that deliver measurable impact. Tribes brings scale, strategic depth, and integrated marketing capabilities, while we bring the technology backbone that makes OOH measurable, dynamic, and responsive. Together, we aim to set new benchmarks for how brands engage with audiences in the real world.”
As brands navigate an increasingly fragmented and attention-driven media landscape, this partnership positions Tribes and DGTOOHL- a Mobiyoung Product at the forefront of a new OOH paradigm, one that is intelligent, measurable, and seamlessly integrated into the broader marketing ecosystem.
