TLDR: Vasmol, a hair colour brand, has appointed actress Vidya Balan as the brand ambassador for its new Henna Crème Hair Colour, which combines traditional henna benefits with a modern, no-ammonia formula.
Vasmol, one of India’s most trusted hair colour brands with a legacy spanning over 60 years, proudly announces acclaimed actress Vidya Balan as the brand ambassador for its latest innovation, Vasmol Henna Crème Hair Colour & Shampoo Hair Colour.
This groundbreaking new product is a fusion of tradition and modernity, combining the time-tested benefits of henna with the convenience and safety of a no-ammonia crème solution. It’s been carefully crafted to meet the evolving needs of the confident Indian woman who seeks a hair colour that is not only vibrant and long-lasting but also safe and nourishing.
Dheeraj Arora, MD & CEO of HRIPL, the parent company of Vasmol, shared the brand’s vision, stating, “For over six decades, Vasmol has been an integral part of Indian homes, cherished not just in daily rituals but also deeply within our hearts. Our newest offering, Vasmol Henna Crème Hair Colour, signifies another meaningful step forward, where tradition meets modern convenience. Vidya Balan is the perfect embodiment of Vasmol’s core values, rooted in tradition yet modern in her choices. Her authentic persona resonates deeply with Indian women who value genuine, enduring beauty.”
Priyanka Puri, Sr. VP – Marketing, HRIPL, added, “The launch of Vasmol Henna Crème Hair Colour marks a pivotal moment in our brand journey, where tradition meets modern science. It’s more than just a product; it’s a promise of safe, ammonia-free grey coverage rooted in the timeless power of henna and enriched with the convenience of a crème format for today’s discerning woman. We are excited to have Vidya Balan. Her elegance, authenticity, and strong voice for self-expression perfectly mirror our brand’s ethos. She embodies the modern Indian woman who embraces her roots while moving forward with confidence. With Vidya as our ambassador, we aim to deepen consumer trust and strengthen Vasmol’s legacy across generations. Together, we proudly say— ‘Surakshit rahe mere baal, Vasmol Henna Crème Hair Colour ka kamaal.”
Vidya Balan expressed her excitement about the collaboration, sharing, “Every woman wants to look and feel her best without compromising on care. Henna has always been a special part of our culture. Vasmol Henna Crème Hair Colour brings that familiar goodness in a modern, no-ammonia format that women can trust. It’s safe, rooted, and beautiful, everything I believe in. I’m excited to be back with the brand that celebrates natural beauty and the joy of being yourself.”
The new Vasmol Henna Crème Hair Colour is available in budget-friendly pack sizes, starting from 25 ml, and is available at all leading stores.
