Fantico, a digital licensed platform of Vistas Media Capital, will launch its first metaverse experience known as VistaVerse in partnership with Raaj Kamal Films International’s much−awaited movie, Vikram. The film Vikram stars Kamal Haasan, Vijay Sethupathi, and Fahadh Faasil, with music by Anirudh, direction by Lokesh Kanagaraj and is produced by Kamal Haasan and R Mahendran. VistaVerse, the soon to be launched metaverse by Fantico, will also offer Vikram NFTs which will be a ticket to the experience and additionally offer many more utilities to the buyers like access to unique artwork of characters, digital avatars, props, posters, mystery boxes, film memorabilia, fan interaction moments, private screenings, access to by− invite-only to a traveling VistaDome party and a choice to convert some of the NFTs to actual underlying tangible assets. The limited−edition Vikram NFTs will be launched on the 18th of May, 2O22 at the Cannes Film Festival amongst the global film fraternity. Globally, the world is moving towards NFTs that bring utility to its holder, and Vikram NFTs are the first of its kind in India that offer tangible benefits to the owner. Vikram NFTs will also give preferential access to virtual land sales in Mumbai and Chennai. With this launch, VistaVerse is the first in−game asset to be launched in India.
VistaVerse is a metaverse to be launched by Fantico in an exclusive partnership with Lotus Meta Entertainment and it has components of virtual land sale, experiences, games, and a marketplace. VistaVerse has many partnerships in place with major brands, celebrities, musicians, gaming companies, artists, and production houses in India to offer a one-stop experience of a metaverse. While this is the first such experience, VistaVerse aims to launch many more in the months to come.
Commenting on the launch of VistaVerse, Abhayanand Singh, Group CEO of Vistas Media Capital states, “We are very excited to announce the launch Vikram NFTs in VistaVerse which is the first such utility-based NFTs with multiple benefits to the owner. We believe VistaVerse to be the first real and tangible metaverse in India backed by 350 creative enthusiasts across 7 businesses owned by Vistas Media Capital.”
Commenting on the launch of VistaVerse, veteran actor Kamal Haasan said, “It has been a pleasure to be a part of Fantico, and I look forward to VistaVerse which is uniquely placed to create a bridge between fans, fandom and talent in a language and built on a platform that the youth today relate with. I am sure that this will set a benchmark for more creators to use this disruption of content by blockchain for their future endeavors.”